Current location - Training Enrollment Network - Books and materials - How should landmark buildings be planned and controlled, and with what force?
How should landmark buildings be planned and controlled, and with what force?
Landmark is a special term for outdoor advertising, which refers to the landmark area or location of each city, or the area that can fully reflect the style and development of the city (region).

Landmarks refer to buildings or natural objects, tourists or other places with unique geographical characteristics.

landmark

Ordinary people can recognize where they are by looking at pictures, which have the functions of the Big Dipper, such as skyscrapers, churches, temples, statues, lighthouses, bridges and so on. We believe that a thing should be divided into two levels, one is the spiritual level and the other is the material level. I think the so-called "landmark" should also be defined from these two aspects: the building itself is a material level, whether it is height or scale, but only appearance. To be a "landmark", it is more important to look at its "field". I think whether a project can become a landmark depends on whether it has the following three functions:

First of all, it must be a "fashion source".

The influence of "landmark" project on a region and a city should be more manifested in the influence on culture. It should be the "cultural source", depending on whether it has changed the face of the city and brought vitality to the region. The building itself is not important, what matters is the changes that the building brings to the city.

Secondly, it should be a "dating center".

"Landmark" project should be the gathering place and activity center that people first think of when carrying out various activities. I think this is an important measure. A "landmark" project should meet people's business, love, parties, entertainment and so on.

Activity demand, not divorced from the public, only has a good appearance of the top.

Architecture. Should be integrated into the city, can affect the development of the city, and fashion trends, leading the trend.

Third, it should be a good "urban area".

An iconic project can become a label of a region and a city, can appear in a large number of media and film and television works, become a representative of the city, and is a landscape in the city.

The difference between landmark projects and general projects should first be manifested in the spiritual level, which conforms to the development trend of the times and represents the direction of social development. Simple residential or office projects are difficult to become "landmarks"!

To plan a project and make it a "landmark", we must first plan its various functions, and then plan the building according to its functional requirements, so that the architectural elements can meet the spiritual elements.