1. Brand building: On the Tmall platform, brand recognition is crucial to the success of the store. We should consider establishing a clear brand image in terms of store name, store sign, Logo and slogan.
2. Continuous learning: E-commerce is developing rapidly, and new models emerge one after another. Only by constantly improving themselves can sellers keep up with the development trend of e-commerce. E-commerce-Foucault, a professional e-commerce training center, has made a qualitative leap from zero foundation to skilled e-commerce operation in a few days.
3. Commodity management: Tmall generally requires large scale, high quality and excellent price. It is necessary to accept Tmall's strict review of product quality, attach importance to user feedback, and solve product problems and after-sales problems in a timely manner.
4. Store promotion: There are many channels for store promotion on Tmall platform, including activities, coupons, live broadcasts and short videos. You can determine the appropriate promotion method according to the characteristics of your own store.
5. Operation strategy: We should pay close attention to the sales data in time, grasp the user's needs and consumption habits, and adjust the operation strategy and promotion plan of the store in time to distinguish our store from other competitors.
6. Customer service: On the Tmall platform, customer service before and after sales is very important. It is necessary to respond to users' inquiries in time, deal with after-sales problems, maintain the relationship between merchants and customers, and improve customer satisfaction and repurchase rate.
7. Data analysis: As a seller on Tmall platform, you can get rich business data. In-depth analysis of sales, traffic, conversion and other data, timely find out the advantages and disadvantages of the store, adjust business strategies, and constantly improve their competitiveness.
These are the basic operational suggestions. Of course, the operation of the store is a continuous process, which requires sellers to balance the interests of all parties, pay attention to strategy and innovation, and find the most suitable development path for their store.