There is something wrong with the products endorsed by celebrities, which is nothing new. At least one thing will be exposed, that is, many stars do not fully understand the products when accepting endorsements. In this case, it doesn't matter how famous the product is, it depends entirely on the conscience of the manufacturer.
Therefore, I think we should maintain a more rational attitude to face some products endorsed by celebrities. More rational consumption is often beneficial to us. It is better to blindly buy the products endorsed by this star than to like which star.
Enterprises speak with stars and use their influence. Influence is the value of stars, and it is also the part that enterprises want to use. The influence of a star has a radiation range, and its radiation range is reflected in the influence of the people who influence it.
Influential people include star fans and some ordinary people who know stars although they are not fans. The goal of enterprise marketing is to influence the target consumer groups. Enterprises hope to make more target people like their brands and buy their products by celebrity endorsements and using their influence.
At the same time, I hope everyone can have a rational concept when choosing products. Don't blindly say how good this product is just because this star has endorsed it. We need to see if this product is helpful to us.
At the same time, can we use this product in our life? If this product is not suitable for us to fool at all, or the quality of this product is not as good as we thought, then we don't need to buy it, because buying it will only make us feel troublesome.
Celebrity endorsement to see the brand. For example, the products of traditional industries that have been developed in China for more than ten years are proof of their own strength. But like drugs, health care products, financial products, medical beauty, don't blindly follow the trend according to the popularity of stars, or believe it easily.
The first is to consider your own health; The second is to consider the actual economic risks. I believe in old brands and have a good reputation. Although, now a lot of word of mouth has exploded. But, really be careful.