Marketing department is an important part of enterprise marketing organization structure. Usually, the marketing organization of an enterprise consists of the marketing department and the sales department. According to the functions, the marketing department is responsible for narrowing the psychological distance between products and consumers, and the sales department is responsible for narrowing the physical distance between products and consumers. \x0d\ The marketing department has fifteen main responsibilities. \x0d\ 1) Make the annual marketing target plan. \x0d\2) Establish and improve the collection, processing, communication and confidentiality system of marketing information. \x0d\3) Investigation on consumers' purchasing psychology and behavior. \x0d\4) Collect, sort out and analyze the performance, price and promotion methods of competitive brand products. \x0d\5) Analysis of advertising strategies and competitive means of competitive brands. \x0d\6) Make a sales forecast and put forward the analysis, development direction and planning of the future market. \x0d\7) Develop product planning strategy. \x0d\8) Set the product price. \x0d\9) New product listing planning. \x0d\ 10) Formulate the access plan and the implementation targets in each stage. \x0d\ 1 1) Planning and organization of promotional activities. \x0d\ 12) Reasonable selection and management of advertising media and advertising agents. \x0d\ 13) Formulate and implement marketing advertising promotion activities and public relations activities. \x0d\ 14) Implement brand planning and brand image building. \x0d\ 15) is responsible for production and marketing coordination. \x0d\ Marketing Department: \x0d\x0d\ Function: \x0d\[ 1] Responsible for the management, supervision, coordination and service of all sales links in the process of realizing product value \ x0d \ Responsibility: \x0d\ 1, responsible for market research. \x0d\2。 Responsible for market planning. \x0d\3。 Prepare and organize the implementation of the annual marketing plan. \x0d\4。 Review and organize the execution of specific sales contracts (orders). \x0d\5。 Responsible for customer management and credit risk management. \x0d\6。 Responsible for after-sales service management. \x0d\7。 Responsible for the management of marketing income and sales expenses. \x0d\8, responsible for brand building. \x0d\9, responsible for the construction of marketing personnel. \x0d\ 10。 Participate in the preparation of the annual work report of the enterprise, and be responsible for providing corresponding information to the financial department. \x0d\ 1 1。 Participate in the formulation of scientific and technological development strategy, and be responsible for providing the technical center with the market situation and trend analysis report of domestic and foreign audio-visual products. \x0d\ 12。 Participate in the annual new product R&D plan of the group company, and be responsible for providing new product R&D market information to the technical center. \x0d\ 13。 Participate in the establishment and evaluation of scientific research projects, and be responsible for providing the market demand intention and price positioning report of products to the technical center. \x0d\ 14。 Participate in the construction of network informatization, and be responsible for providing relevant materials within the scope of duties to the comprehensive office. \x0d\ 15。 Participate in corporate culture construction, and be responsible for providing corporate culture construction materials within the scope of responsibilities to the comprehensive office. \x0d\ 16, responsible for other matters assigned by superior leaders.