1. Publication and distribution process: The publication and distribution process of books and periodicals is guided by the Propaganda Department and supervised by the Press, Publication, Radio, Film and Television Department.
2. Profit model: periodical magazine subscription, such as monthly, bimonthly and quarterly, is updated according to a fixed cycle, and its income has a long tail effect; And book sales are usually a one-time payment. In addition, the advertising revenue of newspapers and magazines is also an important way to realize it, while domestic book publishing rarely uses commercial advertising to increase revenue.
3. Content structure: Each book usually has its own unique title, with clear and concentrated theme and independent and complete content. Books generally introduce related contents in a systematic and orderly way according to certain themes, viewpoints and certain structural systems.
4. Content viewpoint: Books often focus on introducing mature, reliable and relatively stable viewpoints in a certain period. The content and style of the book are consistent and unified.
5. Length and publication time: The length of a book can be flexibly mastered according to needs, but the flexibility of the length does not mean randomness. When writing a book, there is often a clear plan and agreement on the length. The publishing cycle of books is generally long, but when it is published is flexible, which is different from monthly or quarterly periodical publishing.
In a word, books and periodicals have similarities and differences in publishing process, profit model, content structure, content viewpoint, length and publishing time.