Although the income increased year-on-year, and it was profitable, but it was lower than the market expectation, the stock price immediately responded and investors voted with their feet.
See all kinds of analysis of Pinduoduo, some sing too much, some sing too badly. As an iron fan who used to have a lot of goods, my feelings for goods are much more rational now. Although I still use Pinduoduo, in the actual use process, Meituan and Taoxi have inevitably diverted a lot of use.
Last year, I wrote "Why am I in Man Cang, Pinduoduo? At that time, the stock price was around 60 yuan. After all kinds of experiences, I went back to the original point. Fortunately, I left early.
For a long time to come, I will definitely not buy Pinduoduo stocks, which is confirmed by public information and my own practical experience.
First of all, Pinduoduo spent a lot of money on food and had a bad experience.
I bought a lot of food at first and had a good experience. You can choose the dishes you want online and take them away directly the next day, which saves time and is convenient! However, with the arrival of the US Mission to buy food, and the intensification of Box Horse Fresh Food, JD.COM Supermarket, Ding Dong Shopping, Everyday Fresh Food and Pupu Supermarket, the first-Mover advantage of buying more food is completely gone.
In terms of quality, the dishes bought more are not better than those bought by the US delegation. I should have a say in using these two grocery merchants for a long time!
① The delivery time in Pinduoduo is strict, but the time requirements for the delivery staff are quite strict. Many times, the mobile phone shows that the delivery is in place, but it is not, indicating that the delivery personnel operate privately. Consumers can accept delayed delivery, but they don't like being cheated.
Pinduoduo blindly pursues low prices, resulting in poor product quality. The merchant is not a charity, and the real thing does not meet expectations. Consumers must ask for a refund, and the ultimate loss is everyone; Compared with Meituan, although there are occasional rollovers, the frequency is much lower than that of Pinduoduo, so I will naturally choose Meituan.
There are fewer websites to buy more food, at least near my home. There are two grocery stores near home. Before, both Pinduoduo and Meituan took orders, but they both gave up Pinduoduo a few months later, because the customer complaint rate in Pinduoduo was too high and the goods were scattered, so it would take a lot of time to sort them out. On the other hand, when Meituan buys food, the food is well packaged, which saves the finishing time of the site. I specifically talked to the people on the spot, and the answer was: the price of vegetables with many products is similar to that of Meituan, and the packaging of many products is poor; Standard products such as mineral water and toilet paper will be cheaper in Pinduoduo, but the sales of these products are not high. Comprehensive consideration, the website decisively gave up eating more customers and retained the US group to buy food.
4 meituan buys food and delivers it to your door. After the explosion, it bought more food. Pinduoduo's so-called low-price strategy can't solve the problem of timely delivery, which is a serious problem for Pinduoduo. When I am in a hurry to use the goods, the rider of Meituan can solve this problem, and it can be delivered in an average of more than half an hour. Great experience!
I estimate that employees with a lot of products rarely use their products to buy more food because there is no time at all. Theoretically, they get off work at 20 o'clock, and there are not many stations they insist on. Employees don't know their own products, so this problem is very serious!
Second, Pinduoduo's magic weapon-agricultural products fraud.
Once upon a time, Pinduoduo has been focusing on the consumer mind of "the first platform for agricultural products to go up", and has repeatedly publicized his efforts to solve the problem of fruit freedom. But from my recent experience, Pinduoduo's agricultural products fraud is really getting worse!
I bought Ehime No.38 orange several times during this period. First, the size is obviously not enough, the fruit diameter is very small, and then the weight is not enough. It is said that the fruit diameter is 70-75MM, but in fact, few of the whole box is up to standard, and it must be adulterated. This is personal experience, but there is no good way to control business in Pinduoduo. The only way is: in the process of communication between consumers and merchants, an option of whether to refund in full pops up suddenly. If you choose a full refund, the merchant will be forced to refund. Merchants lose money, consumers maliciously refund, and so on, a vicious circle. Such a cycle, Pinduoduo will not lose money, because Pinduoduo will take a 0.6% handling fee for every transaction, and there will be a stable profit. Now in Pinduoduo's propaganda, there is no mention of the number of businesses. It should be that the business growth is weak and there is no way to mention it.
Another fake agricultural product is northeast rice, especially Wuchang rice. I know a little about rice. The main varieties of Wuchang rice are rice fragrance and long grain fragrance, both of which belong to long grain, and the yield of long grain is relatively small, while the more common round grain rice is big and cheap. Many merchants directly put round rice into Wuchang rice bags. For Pinduoduo, it doesn't matter what rice is sold, what is important is not to affect GMV. I really know a businessman who sells fragrant flowers and long grain rice. Their consumers complained that they bought fake rice because it was not round! This makes the business difficult!
Typical bad money drives out good money! There are many products, and there are not many businesses that seriously sell Daoxiang and long-grain fragrant rice!
Third, Pinduoduo openly sells pirated books.
Pirated books are probably a worldwide problem. As for how it is abroad, I don't know, at least it is still rampant in China! Pinduoduo shouted to crack down on piracy, while steadily making money from pirated books, just like the rice mentioned above!
As long as consumers with many apps search for a book in many products, they can definitely see many inexplicable businesses openly selling fakes. I remember that in the first half of the year, an author publicly sold pirated books in Eco-Pinduoduo online, but an author's ability was really limited, and he was quickly suppressed by Pinduoduo's unlimited press release!
At the same time, Pinduoduo also cooked up a lot of news, such as "cooperating with so-and-so police to smash fake dens" ... and even launched the so-called "Reading More Month", inviting publishers to hold a press conference together! Inviting celebrities to donate books in poor areas has washed away their bad image.
Why doesn't Pinduoduo have the motivation to crack down on pirated books? Because the sales of pirated books can also bring GMV! Where there is sales, there is income, as simple as that!
Ok, let's call it a day. Actually, there are many more. Pinduo blew a lot, but there was no follow-up! For example:
What is the progress of Yunnan investment 1 100 million in poverty alleviation?
How about investing in the yacon base in Wenshan, Yunnan and building a cooperative?
Invest in coffee bean base and build cooperative in Baoshan, Yunnan. Is there anything else below?
Pinduo's new brand plan is probably cold?
Pinduoduo, Hubei, Shaanxi and Guangdong have signed many strategic cooperation agreements with their agricultural departments, but where is the strategic cooperation?
Pinduoduo and China National Poverty Alleviation Office also have strategic cooperation agreements. Who knows what to do next?
Pinduoduo put the leek cut from the merchants into the cooperation with CCTV indefinitely. Is this the right strategic deployment?
Next, look at Huang Zheng (a village? Or a suit? How to lead Pinduoduo to work hard in agriculture? After all, Zhuang is going to jump out and engage in agriculture! However, is it more important to solve the problem that the merchants are short of weight and the fruit diameter is not up to standard?
These stories, if you dig them one by one, are absolutely wonderful!