Song Zhiping: I think reading is actually a part of our work and life. Not only myself, but also China Building Materials. In fact, we benefit from reading at work. Some of my ideas about management come from the books I read, from which I get inspiration, learn from others' experience, and then add some innovations.

Zhang Ruimin: On average, I read more than two books a week, so I have to read more than 100 a year. I have two reading methods, one is to put myself in and bring the problems in my work and life into the book; The other is to grasp 20% of the main points of a book, because 80% of the content in a book is born to describe the main points.

On April 23rd, we will celebrate the 27th World Book Day. On this day every year, more than 100 countries in the world hold various celebrations and book promotions? .

For enterprises, it has become the knowledge of many business leaders to cultivate enterprises into learning organizations. In order to achieve this goal, many companies usually take World Book Day as an opportunity to carry out various forms of activities to encourage employees to learn and create a good learning atmosphere.

So, what are the good forms of activities to hold a book day?

Reading party

Reading club is one of the most common activities, and most enterprises have held it. Generally speaking, before organizing a reading salon, event organizers generally need to consider the following four questions in advance:

1. What is the theme of the reading salon?

2. Who is reading salon for? What kind of books do these people like to read?

3. What form is the reading salon going to take?

4. What do you want to achieve in the end?

Recently, affected by the epidemic, many enterprises may not be able to launch offline reading salons. At this time, online reading club is also a good form of activity.

Common online reading clubs generally adopt the sharing mode, which is shared by either readers or participants. But in fact, in addition to these, online reading clubs can take many different forms.

For example, in online reading activities, participants can read a paragraph in the book first, and then the host asks questions with ORID to guide everyone to share their gains, feelings, thoughts and related application scenarios after reading this paragraph in turn.

For example, you can ask people to choose a positive role or a negative role at a controversial point in the book, and then have an online debate.

For example, let everyone share one of their dreams, big dreams and small dreams in turn, then open a page of the book at will, read a sentence from the page you see, and then try to combine this sentence with your dreams.

"Reading and Punching" Qualifying Tournament

In addition to reading e-books, listening to books is also a popular new reading method in recent years. From 20 16, "listening" reading set off an upsurge in China. Himalayan FM, Zhihu, Get, Fandeng Reading Club, Answering Questions and other platforms have all launched online audio content.

On the occasion of World Book Day, companies can also encourage employees to listen to books with the help of third-party apps. During the activity, employees complete tasks such as punching, reading and listening to books by logging in to the book listening APP. Finally, according to the number of punching and the length of listening to the book, the corresponding reading achievement title is unlocked.

Booknic

Booknic is a combination of books and picnics, that is, reading books in the form of picnics. On April 23rd, World Reading Day falls on Saturday, and the company can mobilize employees to choose a book they like in advance. On the day of reading day, provide employees with a relaxed and happy place to read, communicate and share.

Book role-playing

On World Book Day, employees can take their favorite books, play the characters in their favorite books, read aloud and perform, and show the static characters vividly. This form of performance similar to drama can deepen readers' understanding of the contents and characters in the book.

"Book Drifting" Charity Book Donation

Launch a charity book donation activity and call on employees to donate books that are idle at home. In the future, the company will donate them to places in need such as mountains and pass on their love.

"Reading Star" Honorary Selection

You can launch a "reading notes selection" activity to select "reading stars" and give material and spiritual rewards. The selected "Reading Star" can also be used as the sponsor of the internal reading club or the internal reading promotion ambassador to encourage more employees to read.

Collection of Short Videos of My Pillow Book

Carry out the short video collection activity of "My Book List" on the company platform, and call on employees to record their reading time in the form of short videos, or share their reading experiences, favorite book lists, beautiful articles and fragments. After participating, you can get the reward of the book day souvenir spree.

Creativity H5

Compared with the traditional online and offline reading, the creative answer H5 may be more popular with young people, and the flexible and interesting form is also easier to explode the circle of friends.

Case reference

Case ①

A few years ago, Baidu Chinese launched a test answer H5 on reading day-"Find out whether you are a real academic scum or a fake academic bully in 30 seconds". There are 10 Chinese knowledge questions on H5, deep-felt ancient poems in daily life, popular TV dramas such as in the name of people and Super 8, and even entertainment gossip of stars such as Bai Baihe, which can be described as real life.

Unlike attending the Chinese Poetry Conference, which requires a lot of reading, the topic of "30 seconds to detect whether you are a real academic scum or a fake academic bully" H5 is taken from the content closely related to our daily life, which is very grounded, so it is quickly forwarded to the circle of friends, forming a phenomenal communication and successfully making a circle.

Case ②

Shenzhen Nanshan Library listens to books and punches out the challenge of "not bearing the spring, learning books and fighting epidemic". Participants spend a total of 30 minutes a day in the new language book listening activity interface, which will be regarded as a success, and the total time of listening to books will also be recorded in the background system. Finally, it will be selected according to the number of punching days and the length of listening to books. The more punching days, the higher the ranking. The same punching days, the longer the listening time.

The above is the World Book Day activities and case introduction ~

Let's start from within the company!

About 4.23 World Book Day,

Corporate culture privilege conference,

What actions will there be?

Stay tuned ~