1. At present, book pricing is based on printed sheets, which is basically calculated according to the 2 yuan of printed sheets. Another pricing method is four to five times the direct cost of books.
2. In the traditional book profit distribution, the cost accounts for 40%, publishers give sellers a discount of 60% to 70% and earn a gross profit of about 20%, wholesalers earn a profit of 5% to 10%, and the rest is the profit space of retailers, that is, bookstores, which is above 30%. Converted into the book price according to various compromise ratios, it is probably like this: a 20 yuan book costs about 8 yuan, the publishing house earns 4 yuan, the wholesaler earns one or two yuan, and the bookstore earns 6 yuan. Some big bookstores purchase goods directly from publishers without going through wholesalers, and their profit margins will be higher. It seems that the bookstore is the most profitable in this profit chain, but Li Bo thinks that high risk and high income are appropriate, and the operating cost of the bookstore is also very high, including storefront, water and electricity, employee salaries, taxes and other expenses, accounting for almost 15%. The bigger the bookstore, the higher the daily expenses. This explains to some extent why some small bookstores or newsstands can often sell at a discount. The key lies in low operating costs.
Bookstores are very different from other physical stores. The reason why the business of bookstores is not ideal now is largely because the customer base is too small, and many people are more willing to buy books online, so the business of bookstores is naturally worse.
Bookstore operation mode
1. Reading and giving drinks is an important reason why many people don't want to buy books now, because there is no need to buy books, because everyone can see the electronic version on the Internet, and few people read books at present. Most people prefer to watch short videos, so if customers really want to buy books in bookstores, they need to be attractive. In order to attract customers to the bookstore to the greatest extent.
2. Bookstores that buy books and send coupons can actually do "horizontal alliances". As long as customers who spend money in stationery stores can get coupons, these coupons can be used in bookstores. Similarly, customers who spend money in bookstores can also get coupons that can be used in stationery stores.
3. Cats keep people's hearts. People's life pressure is increasing, and they love many small animals more and more.