As "one of the most suitable products for online marketing", the online bookstore, which is produced by the combination of books and the internet, is now gradually developing and growing. Compared with traditional bookstores, online bookstores have the advantages of large amount of information, low cost and unlimited business hours and places. It is precisely because of these advantages that the new online bookstore has made the book sales channels around the world develop rapidly. Distribution logistics has always been the bottleneck of the rapid development of online bookstores, which directly affects the brand image and customer value of online bookstores and affects their profitability.

In order to reduce the transportation cost and for the best interests of customers, logistics distribution is always a problem that needs to be studied. Online bookstores should not only rely on the postal system, but also constantly develop new ways. According to its own business strategy and current situation, logistics still chooses self-service quality and transportation cost. We can study partners, CV fast and economical logistics system, develop supply chain, make full use of online and offline resources, and obtain economies of scale.

Taking online bookstore as an example, this paper first briefly introduces the relevant basic theories, analyzes the logistics distribution mode under the e-commerce environment (taking online bookstore as an example in this paper), puts forward how to choose the distribution mode for improving the logistics distribution mode of online bookstore in China, and puts forward a new distribution mode of online bookstore. It aims to provide some suggestions for the logistics industry in the booming e-commerce environment.

key word

B2B e-commerce; Online bookstore; Logistics distribution mode

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Thank you for providing translation suggestions for Google Translate. When updating the system in the future, we will adopt your suggestions to improve the translation quality. As "one of the most suitable products for online marketing", & ltbr & gt books are an online bookstore created by combining with the Internet, and now it is gradually growing. Compared with traditional bookstores, online bookstores have the advantages of large amount of information, low cost and unlimited business hours and places. It is precisely because of these advantages that the new online bookstore has made the book sales channels around the world develop rapidly. Distribution logistics has always been the bottleneck of the rapid development of online bookstores, which directly affects the brand image and customer value of online bookstores and affects their profitability. & ltbr & gt In order to reduce the transportation cost and for the best interests of customers, the logistics distribution is always a problem that needs to be studied. Online bookstores should not only rely on the postal system, but also constantly develop new ways. According to its own business strategy and current situation, logistics still chooses self-service quality and transportation cost. We can study partners, CV fast and economical logistics system, develop supply chain, make full use of online and offline resources, and obtain economies of scale. & ltbr & gt This paper takes the online bookstore as an example. Firstly, it briefly introduces the relevant basic theories, analyzes the logistics distribution mode under the e-commerce environment (this paper takes the online bookstore as an example), puts forward how to choose the distribution mode for the improvement of the logistics distribution mode of the online bookstore in China, and puts forward a new distribution mode of the online bookstore. It aims to provide some suggestions for the logistics industry in the booming e-commerce environment. & ltbr & gt Keywords & ltbr & gtB2B e-commerce; Online bookstore; Logistics distribution mode

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