1, different categories. JD。 The sales categories of COM are very rich, including computers, mobile phones and other electronic products, household appliances, clothing, shoes and hats, household department stores, cosmetics, skin care products, food, luxury goods and so on. Vipshop mainly deals in various famous products such as clothing, shoes and bags, beauty cosmetics, mother and baby, home and so on. It attracts consumers with brand sales, selling more than 500 genuine brands on time at 8: 00 am and 8: 00 pm every day, and snapping them up with discounts as low as 10% or 30%.

2. Word of mouth. Vipshop will mainly sell "famous products", mainly selling fine products of various brands, including clothing, shoes and household items. JD.COM is a full-category e-commerce platform, and the products it sells cover almost all categories, including digital, home appliances, food and books.