The road may be long, but it will end;
The horse is not a good horse, you can walk away;
If the horse doesn't listen, then stay everywhere.
If you can't write a copy, read more books and study more.
There is a book called Everyone is a Product Manager. As the name implies, anyone can be a product manager, and so can copywriting. Then the question is coming, how to start from the white copy? If you want to be a cross-disciplinary copywriter, how can you get into the business? How to break through the bottleneck of copywriting after working for several years?
I said in How to Be an Excellent Copywriter that other people's experience is gained through their own experience, so don't copy it, learn from it and refer to it! Intercept the content that suits you and find your own way. This is the key.
If you are a copywriter, or you want to do the exciting and interesting job of copywriting, then come on, go go go!
After working for so many years, I looked up at the sky at 45 degrees for the first time and looked back at those bright and sad past. I didn't expect to go so far ... if I hadn't written an article about copywriting this time, I might never have found out what I gained on this road, what I got, and what made me write copywriting without fear! Let's reveal the secret!
Rule 1: I like writing. I think this is very important. If you don't like it, it's really painful to do. Needless to say, your copy is not necessarily useful. In the long run, my mind will definitely be hit hard. I had a colleague who majored in preschool education before. She jumped to copywriting in order not to engage in this industry, but the result was still not open! She usually likes to write something to express her feelings, thinking that writing a copy is nothing! (Hehe ~) No contrast, no harm. The style of writing is acceptable. Whether it is good or bad, everyone's copy will be immediate. It's hard to stick to things you don't like, and it's hard to find pleasure in them. Maybe, there will be someone who doesn't like it but can still do it well, dear. Is that you?
Article 2: knowledge reserve. If you are still at school, don't waste this wonderful time. You must read more books. You can borrow books from the library now. Since I now buy more than 200 books every month on average, make good use of them while you still have these resources! Don't tell me I don't have time. At the moment, my double eyelids are staring at you! Re-inking: read more! Read more books! Read more books! Say the important things three times! (The list of books I'm reading at present: Weaving Web, Song of the South, Complete Works of Dunk Masters, Revelation, Everyone is a Product Manager, Selected Modern Poetry, Resurrection) I read all these books at the same time, but this habit of watching myself by time has always been like this ~ Fox's friendly suggestion: read miscellaneous books, put down Ge You and embrace a large forest ~
Article 3: read more and remember more! Besides reading books, we should also watch movies, TV series, variety shows and online jokes (my teacher once said in class that the best people in China are among the people, so it is true that reading reviews can make us happy for a day. Tell a joke, I only serve China netizens), various websites (I have to visit every day ~), Daniel's blog (I recommend Chen Tong's blog, Su Jie's blog and Ruan Yifeng's blog), etc. I have a habit of taking my notebook and pen with me at any time and place, even when watching TV. When you see something good, you will take screenshots and save them. The second is to take notes; Or a cell phone photo collection. Fox warm heart reminder: you can see a few more drops, but don't look for nothing! Do remember!
Article 4: PPT experts. Why do you want to do PPT? Because it's for customers ~ Fox is stupid and lazy, and PPT is ugly ~ I can't stand it, so I have to ask for help. After writing the copy, I will run to the design at the speed of light. Please take time out of your busy schedule to make a PPT for me. After that, I will invite people to dinner. What do you think is the point? However, larger advertising companies require copywriters to do PPT. The fox reminds me attentively: You must learn to make PTT by yourself, and it's a beautiful one!
Article 5: I will order PS. This question is related to the fourth item. We need pictures in PPT. The pictures in it can't all be online. If the size doesn't fit or there are other words on it, it should be removed, right? You don't have to be as professional as a designer, just know the basics! Better than me anyway!
Article 6: See the copy. In fact, this one should be the creation of "one shot, one shot". Because this skill is usually needed by some advertising companies or film and television companies. However, if you have time now, I suggest that you have nothing to read books on this subject. There's nothing wrong with drawing two strokes casually. In fact, it is to express the number of shots, scenes, shooting methods, picture content, dialogue, sound effects, music, lens length and other items in a simple way. Simply put, you can move, push and pull. Then why is this part called "reading the copy"? Because when you are writing a copy and shooting a script, you are creating a picture that pops into your mind to show to the later staff. Therefore, you must have a sense of picture. I don't know the little friend who browsed and filmed the script online, but there were a lot of material drops ~ the paintings were too ugly and I didn't take them out to dry.
Article 7: keen observation. This aspect mainly comes from your reading volume and vision. The more things you see, the wider your vision will naturally be. In a word: you can see the future or create the present.
Article 8: Full bloom. At school, the teacher often said that we are socialist successors and should develop in an all-round way (this is because sports is not good, otherwise I will take it). Copying actually needs this. Besides being able to write a copy, know some skills and draw a shot, you have to convince the leader, but the most important thing is to get the customer! To put it bluntly, you should be able to write, understand the market and cheat! Yes, we belong to honeycomb briquette, and we must be careful of cells all over the body.
Article 9: Psychological quality. This is important because mistakes are bound to be made from the beginning. No matter how you cooperate with colleagues, communicate with leaders and negotiate with customers, you will encounter many problems. After all, everyone is different. Some people admire you, and some people will question you, especially in the initial stage. It is normal to make mistakes because of lack of experience. No matter what others say, you have to bear it, and then study hard to make yourself stronger! (grow step by step, don't worry, don't lose heart, don't be discouraged)
Article 10: Style orientation. The style of writing should not be single, it should be able to control everything, but it should have a distinct personality. Just like when people mention you, they can quickly say that you are "quiet and literary" and so on. This is very important. Say what you want.
Article 11: Healthy body. This may seem like nonsense, but you should know that writing a copy is a mental activity, which is not easy at all, and you often work overtime! Health is really important, everything else is off!
Article 12: Keep childlike, playful and lovely. Personally, I like this very much. I am not young, but the youngest in my circle of friends is after 00, and the biggest one should forget it. He should think (haha) that meeting different people will gain a variety of ways of thinking, and you can know more exactly what friends at this stage are thinking, like and need ... What is the relationship with childlike innocence? As time goes by, we become bigger and bigger. True and false things, false entertainment and annoying people will be discovered and eliminated one by one. Childishness is especially needed at this time, and it is impossible to be happy every day. Fairy tales can only be in books, so you should entertain yourself. Like elder sister, she will always be 18 years old! Laugh while writing. How happy you are!
Unconsciously, I have talked so much again, and there are two points behind. Continue to listen to me next time ~ leave more messages, communicate more, talk about your ideas, and we will make progress together ~