1, brand advantage. "Xinhua Bookstore" is a gold-lettered signboard, a well-known trademark, with a considerable number of loyal customers and a huge intangible asset.
2. Advantages of real estate and network. Xinhua Bookstore is mostly built in the center of the town, with convenient transportation. Geographical advantages and convenient transportation have brought huge passenger flow and high profit income to the book distribution group, effectively reducing the input cost.
3. Financial and policy advantages. At present, Xinhua Bookstore is still the main distribution channel of teaching materials. Xinhua Bookstore, as the main channel of China's book distribution industry, enjoys unique policy advantages. With the support and inclination of the state in fiscal and taxation policies, the comprehensive strength of Xinhua Bookstore has been significantly improved and considerable development and progress have been made.
4. Resource advantages. After 83 years of development, Xinhua Bookstore's assets and marketing resources are comparable to those of non-private bookstores, with more professional staff and business level, accumulated profound experience and formed a relatively extensive and close social relations resources.
Book distribution channel
First of all, the publishing unit has its own distribution system.
This is a distribution system in which the publishing unit has the total distribution right. 10 years ago, our party established the principles and policies of reform and opening up, and various publishing units also took action one after another, carrying out a series of fruitful explorations and attempts, and successively went to the road of independent publishing. The publishing house has basically completed the transformation from production to production and operation.
Relieved the contradiction of buying and selling books in society, and made the publishing house obtain better economic benefits. Since 10, the self-run distribution of publishing houses is full of reform vitality, and the number of self-run distribution has increased year by year. According to incomplete statistics, the codes issued by various publishers generally account for about 30%-80% of the total codes issued by publishers.
Second, the distribution system of Xinhua Bookstore
Xinhua Bookstore distribution system is the largest and most important publication distribution channel in China. 1937 The Party established Xinhua Bookstore in Yan 'an. At that time, its business included publishing, distribution and printing to meet the people's growing spiritual and cultural needs. Later, People's Publishing House was separated from Xinhua Bookstore to specialize in publishing, and Xinhua Printing House was separated to specialize in printing.
Xinhua Bookstore has a comprehensive management office, 195 1 transferred to Xinhua Bookstore Headquarters, which is responsible for managing Xinhua Bookstore in all provinces of China. That's how this system came about. Xinhua Bookstore is a big buyer of the publishing house, big enough to bully the publishing house.
For example, the book you bought can be returned to you if it is not sold out; For example, every payment is like a reward they give you; For example, he bought books from publishing houses and also bought the same books from booksellers at a lower discount. If he can't sell it, he will return the book to the publishing house-yes, including the bookseller's book-and earn the difference from it.
Third, the distribution system of private bookstores.
Private publishing companies and publishing houses are usually in cooperative distribution, and the cooperative distribution of private publishing companies and publishing houses is usually dominated by private companies, and publishing houses are in a passive and cooperative position. Because the publishing resources are in the hands of private publishing companies at this time, but there is no ISBN, it must be published in cooperation with publishing houses (publishing houses have ISBN resources).
To make an inappropriate analogy, this way of cooperation is similar to "borrowing essence to have children", and this "essence" is the book number. The main channel, Time Publishing Network, is the channel of Xinhua Bookstore all over the country; The second channel is private book channel, such as private book wholesale and retail companies in book wholesale markets around the country.
As state-owned enterprises, Xinhua Bookstore and Publishing House are more mutually recognized within the system. Generally, Xinhua Bookstore system prefers to purchase goods from publishing houses. If a book of a private company wants to enter Xinhua Bookstore, it generally needs the relevant authorization certificate.
Four, other professional state-owned bookstore distribution system
There are mainly foreign language bookstores and antique bookstores (such as China Bookstore and Shanghai Ancient Books Bookstore).
Verb (abbreviation for verb) publisher with foreign capital.
Foreign businessmen can engage in the corresponding publication wholesale and retail business after going through certain application procedures and obtaining a publication business license after examination and approval.
Six, the book import and export institutions
A book import and export institution shall have the ability to examine the contents of imported publications and hold a publication import license.
Seven, run the book distribution agencies.
To sum up, with a publishing license, books can be issued and sold.