Excuse me, where is the wholesale book cheaper?
As a publisher who has been abandoned in the publishing house for many years, just say a few words. First, I have to say a digression. If the subject wants to bring home the bacon, it is ok to make a little money in the book business. If you want to start a business or develop, you'd better suggest that the subject change direction as soon as possible. The book industry has really become a sunset industry. ———————————— I am the dividing line. If you want to do book business, you have to look in two directions. One is what channel the subject wants to do, and the other is what direction the subject wants to do. Only after these two are confirmed can you decide how to get low-priced books. Separately, the current book channels can be roughly divided into traditional channels and network channels. There are two traditional channels, one is the main channel of book distribution, Xinhua Bookstore System. One is the second channel, including private booksellers, agents and chain stores. If you want to be a Xinhua channel, you have to deal with endless billing and charges. The Xinhua Department must provide all kinds of certificates and vouchers when supplying books. Roughly speaking, there are about seven or eight kinds of books. In addition, the settlement cycle of Xinhua channel is generally 6-8 months, with 50% settlement. The rest are likely to become dormant accounts or bad debts according to the contract. So if the topic is not special, Xinhua Channel will give up. In short, if you enter the Xinhua Channel, no matter how low-priced books you take, the profits are basically very thin, even at a loss. As for the second channel, it is private booksellers, agents, chain stores and so on. These channels have no corresponding rules and regulations, and the rules of the game depend entirely on the reputation of booksellers and the established rules in the industry. The book market is generally consignment, unless there are special circumstances, such as the bestseller listed by CITIC Publishing House, the credit confirmation of initial cooperation, and the active purchase behavior of retailers. The accounting period is generally agreed by both parties, such as 3 months or 6 months as a cycle. However, after the small and medium-sized publishing houses and best-selling suppliers in the market arrive at the payment cycle, it is difficult for dealers to cash in according to the agreement, and those who can pay according to the agreement are all reputable dealers. ? In addition, there are professional bookstores or chain bookstores everywhere, which is also a channel. However, these channels are generally self-operated or directly supplied by publishers, which can be ignored. Lala said a lot, in fact, she just wanted to tell the landlord that the profit of traditional channels of books is very thin now, so she should be cautious when she wants to enter the business. No matter how low-priced books the subject finds in these channels, it is difficult to make a profit. Of course, if the subject just wants to open a small bookstore, please ignore what I said above. Small bookstores want to go in, either directly to the publishing house to buy stock books or to the local book wholesale market. In addition, there is no special channel. The former has a higher profit, depending on the inventory situation, while the latter has a profit of about 20%. —————————— I am the dividing line of rest ——————— Personally, I think that books in traditional channels have been done very hard now. However, selling books online is still profitable. If it is an online channel, the smaller one is to open a Taobao shop or something. If you want to scale up, you can register a cultural company and supply it on mainstream e-commerce platforms, such as Amazon, JD.COM, Tmall and so on. If you want to do these channels, low-priced books mainly talk about the agent of a publishing house, and only join a publishing house online, so that the book discount you get will be lower. If you want to save trouble, you can join the distribution agent of Xinhua Company or a large book company. Except for special price books, the discounts of general varieties are 6.2-6.5 fold. If they are sold, there will be a profit of 1-2 fold. Of course, these are general situations. If you want a very low price, you can refer to the following answer: it contains some sources of low-priced books. Where is the profit point of low-priced books? -Wang Yi's answer-I am the dividing line of rest-In addition to the determination of the sales channels mentioned above, the direction of selling books is also very important. The category and direction of books are different, which determines the price discount of books is also very different. Personally, I think it can be divided into textbooks, bestsellers, long tail books and stock books. Judging from the data of Taobao Data Cube and the data of our company (Xinhua Department Company), the best-selling books have always been textbooks, teaching AIDS and books for textual research and examination, whether through online channels or traditional channels. There are many sources of such books. If you want a low price, you'd better find a book company directly according to the contact information in the book and talk about the price directly. Generally, the first time you cooperate, the book company will let you cash out. For the best-selling categories, there is basically no need to get any particularly low discounts, and the discount difference in the market is also very small. The so-called long tail book is a book that can continuously bring sales. This kind of books are mainly classics and life books (recipes, health care, parenting, beauty, etc. If you want to get the low price of these books, you can either talk to the publishing house of the book company directly or go to the dealer who hoards books. These books can be sold for a long time because of their poor effect. As for the stock account book, you can refer to this answer. Where is the profit point of low-priced books? -There is another channel for Wang Yi's answer, that is, library distribution and corporate books. The water is too deep, so it is not recommended for the main body to go in.