Can I copy the opening report?
The opening report only demonstrates whether the topic of your graduation thesis is feasible. As long as the data and arguments give a clear source, there is no suspicion of plagiarism.
Is there plagiarism in the opening report?
This situation is more common, because few people will create opening reports. In a word, I think it is more difficult to write an opening report than to write a paper.
Because the opening report involves mutual writing background, reasons, etc., it won't work if you don't check the information correctly.
So many people cut corners and learn directly from others.
Plagiarism depends on your school, at least our school has no energy to detect the plagiarism rate of the opening report.
If the opening report passes the computer check, it is necessary to control the plagiarism rate.
Of course, if the opening report is just a form, then the form is greater than the content. As long as you can learn something from a topic that you can fully prove, you should learn more
Is it plagiarism to paste the contents of the literature in the opening report?
Hello, the opening report is not tested, you can refer to it.
The paper needs to be tested.
1, topic
Should be able to summarize the most important content of the whole paper, concise and eye-catching, generally no more than 20 words.
Abstract and key words of the paper.
2. The abstract of the paper should explain the main points of the paper.
Explain the research purpose, research methods, achievements and conclusions of this paper.
Keep the basic information of the original paper as much as possible and highlight the creative achievements and new ideas of the paper.
It should not be a simple list of chapter titles.
About 200 words is appropriate.
Key words are the key words that can best reflect the theme of the paper, generally 3-5.
3. Contents.
It is not only the outline of the paper, but also the subtitle of the paper, so you should mark the corresponding page number.
4. Introduction (or preface).
The content should include the present situation at home and abroad in this research field, the problems to be solved in this paper, and the theoretical significance and practical value of this research work in economic construction, scientific and technological progress and social development.
5, the text.
It is the main body of graduation thesis.
6. Conclusion.
The conclusion of the paper should be clear, concise and complete, and should clarify one's own creative achievements or new ideas and their significance in this field.
7. References and notes.
According to the number of documents or comments cited in the paper, it is listed after the main body of the paper and before the references.
Charts or data must indicate the source and provenance.
Model essay on the opening report of economics graduation thesis
Thesis Title: Research on Brand Internationalization Strategy
First, the significance of the topic:
Research background of international brand strategy: From the perspective of international market, international competition is becoming increasingly fierce. According to the research of "the world's 500 largest industrial companies", these companies have formed the understanding that to create world famous brands, they must be based at home and face the world.
The large number of foreign brands has not only strengthened the market competition in China, but also improved the competitiveness of domestic brands.
In the early 1980s, foreign brands entered the China market mainly through commodity export. At that time, under the premise that the overall market was in short supply, the market competition between imported products and domestic products was not fierce.
From the end of 1980s to the beginning of 1990s, the way for overseas famous brands to enter China has changed from commodity export to capital export, producing products in domestic joint venture, cooperation or sole proprietorship.
At this time, the overall market in China has gradually changed into a buyer's market.
In the middle and late 1990s, domestic enterprises began to gradually adapt to the buyer's market and strengthen brand management. In the market competition, the competition between domestic and foreign brands is becoming increasingly fierce.
In addition, Galanz's century-old enterprise dream has encountered many difficulties in reality, and theoretical research is imminent.
Theoretical significance: To create a famous brand, an enterprise must have its own brand.
Brand plays an important role in the marketing activities of enterprises. It not only helps consumers to identify products and protect the interests of consumers and enterprises, but also helps enterprises to advertise and expand their business fields.
It can be said that the brand is the symbol and representative of enterprises and products.
In modern economic activities, brand strategy is of great significance and function to enterprises.
In the new era, the trend of economic globalization is increasingly obvious, and an effective internationalization strategy can effectively seize the market and improve competitiveness.
Practical significance: With the rapid development of the world economy in the past 20 years of reform and opening up, the transnational operation of China enterprises has grown from scratch.
Since 1990s, with the continuous strengthening of international economic competition and cooperation, multinational corporations have played an increasingly important role in the world economy.
With China's economy becoming the highlight of the global economy, the promotion of many international brands in China market will be further deepened.
For the growing entrepreneurs in China, it has been clearly recognized that the problems facing the domestic market are actually the problems of international competition! If China enterprises want to occupy a place in the increasingly fierce international economic competition in the future, they must vigorously explore every foreign market.
To this end, on the one hand, we urgently need a maximum openness; On the other hand, the comparative method is adopted to study the marketing of enterprises of different countries and races, so as to achieve the purpose of "learning from each other's strong points, working together for common development" and help China enterprises to fight and grow in the tide of economic globalization.
Second, the research status at home and abroad (literature review)
(A) the experience and current situation of foreign countries in implementing internationalization strategy for domestic brands
The practice of foreign companies is to open the way with product sales, starting with the establishment of offices, step by step, step by step.
First set up an office to promote their own products, understand the local market, understand the characteristics of consumers' needs, find potential partners, enhance international marketing capabilities, and finally invest in local production.
First of all, start from a small market and gradually expand.
Because of different consumption habits, it is impossible for consumers in the local market to accept foreign products at once. They need a process of gradual adaptation and habit, which requires the company to start from bit by bit and imperceptibly.
For example, when Panasonic established overseas enterprises, it started from making dry batteries. After gaining experience, it expanded its products to radios, televisions and electric fans.
When P&G entered the China market, it only started from a few brands such as Rejoice and Pan Ting, and gradually enriched its varieties after gaining a firm foothold.
Second, make investment decisions carefully.
It takes about 3-5 years for a foreign company to make an investment decision. The preparatory work is very serious, comprehensive and meticulous, and the macro and micro environment are deeply analyzed. In addition, management consulting companies are usually hired to assist in investigating the demand characteristics, market potential and competitors of local consumers.
P&G's first brand "Head & Shoulders" entered the China market, which was the first shot after a full investigation of the market. Since then, the entry of each brand has been centered around the market and consumers.
Some people say that P&G supports nearly half of the market research companies in China. Although this statement is somewhat exaggerated, it reflects the market-oriented side of P&G's brand internationalization strategy.
Localization of marketing personnel.
In order to adapt to the local marketing environment as soon as possible, get familiar with local national policies and relevant laws, and understand local culture, customs and habits, foreign companies tend to employ local personnel in local institutions.
Local people have great advantages in language, understanding local consumption behavior and business habits, communication with local major customers and consumers, and the relationship between brand internationalization strategy and local government and business circles.
(B) China brand internationalization strategy research status.
Professor Liu Xuan thinks in "Analysis on the Current Situation and Mode of Enterprise Brand Internationalization in China": China brand has grown from scratch, only a few brands are known to the international community, and it is still in the development stage.
At present, the output of more than 200 kinds of manufacturing products in China ranks first in the world, but there are few world-class brands.
In the "Top 500 World Brands" in 2008, the United States has 243 brands, ranking first in the world, while France and Japan rank second and third respectively. Only 15 brands were shortlisted in China, which is a typical "big manufacturing country and small brand country". In addition, the brand value of China is not high.
According to the top 100 of the world's best brands published by Businessweek in 2008, Coca-Cola Company ranked first for eight consecutive years with a brand value of $66.667 billion, and IBM Company ranked second with a brand value of $59.03 1 100 million. However, no China company ranks among the top brands in the world 100.
Professor Xiaoshan's book Brand Target Market Management (2006) clearly outlines the process of enterprise brand management, clearly formulates four main lines of brand management, and puts forward operable policy suggestions based on the actual situation of enterprises in China and the specific situation of domestic market.
The book Brand Strategy and Management published by Professor Song Yonggao in 2003 is divided into three parts: brand knowledge, brand strategy and brand management.
Based on the basic concepts, this paper discusses the main problems in brand operation and management in China in a simple way, covering the contents of brand strategy and management.
Professor Han Zhonghe's Brand Internationalization Strategy (2003) starts with China's brand competitiveness, and discusses in detail the cross-cultural communication of brand internationalization, the creation strategy and development strategy of international brands.
This paper probes into the main problems of brand internationalization of enterprises in China.
Professor Zhang (2002)' s Brand Value and Internationalization Strategy of China Enterprises' theoretically analyzes the necessity of brand internationalization of China enterprises. He pointed out that in the long run, the cost advantage that China enterprises, especially those operating internationally, are most likely to gain is gradually losing. In this case, China enterprises must establish their own brand advantages, that is, brand internationalization, in order to compete with other international enterprises.
refer to
[1] year hill. Brand target market management [M].
Beijing: Tsinghua University Publishing House, 2006.
[2] Wei Fuxiang. The Balance between Internationalization and Localization of China Brand in China [J]. Journal of Tianjin University of Commerce, 2000.
[3] Su Yong, Zhang Ming. "On the Connotation and Standards of Brand Internationalization" [J]. Marketing Guide, 2005.
[4] Huang Jing, Wang Wenchao. Brand management [M]. Wuhan: Wuhan University Press, 2005.
[5] philip kotler. Marketing management [M]. Shanghai: Shanghai People's Publishing House, 2004.
[6] Han Zhonghe. Brand internationalization strategy [M]. Shanghai: Fudan University Press, 2003.
[7] Wei Xin and Baiyang. Research report on transnational development of enterprises in China [M]. Beijing: China Social Publishing House, 2006.
[8] Li Yan. "New Theory of Economic Globalization" [M]. Beijing: China Social Sciences Press, 2005.
[9] Wang Fanghua, Lv Wei. Strategic management [M]. Beijing: Machinery Industry Press, 2004.
Christian Hellson, Masaki Kotabi. Global marketing management [M]. Beijing: Renmin University of China Press.
Don Schultz. On brand [M]. Beijing: People's Posts and Telecommunications Publishing House, 2006.
Song Yonggao. Brand internationalization, cultural differences and localization. China Fashion Brand Network, 2003- 08- 22.
[13] Global entrepreneurs. China ranks first in Samsung brand recognition. World Business Network, July 2006-14.
Third, the feasibility analysis of the design scheme:
In the process of studying this topic, I will collect a wide range of documents related to this topic through school library resources, computer network retrieval, related books and reports, and combine with the reality of China, use some basic theories learned in this major, and adopt the methods of literature analysis, quantitative analysis, qualitative analysis, comparative analysis and case analysis to systematically elaborate the brand internationalization strategy.
Fourth, study possible problems:
Due to the limitation of research conditions, it is impossible to carry out actual research work. The main research method is through the comparative study of internet and books, so it is not comprehensive, which is definitely different from reality and can only be investigated in a large scale.
Five, the thesis writing outline:
1. Introduction
2. The international development status of our brand
2.2 the status quo of China brand internationalization strategy
2.3 China brand internationalization strategy problems
2.4 China brand internationalization environment
3. China brand internationalization strategy
3. 1 Brand Innovation and Management
3.2 brand internationalization model
3.3 brand internationalization strategy
4. Case study