Dangdang opened in June 1999 1 1. At present, it is the world's largest online Chinese book audio-visual mall, providing nearly 300,000 kinds of Chinese book audio-visual products for Chinese readers around the world, providing convenient and fast services to thousands of consumers every day, and bringing great convenience and benefits to online shoppers. Dangdang's mission is to enlighten, educate and entertain all China readers with the most complete Chinese books in the world! 37.56 million customers around the world have bought their favorite products on Dangdang. Dangdang is jointly invested by China Cowen Company, American IDG Group, Luxemburg Cambridge Group and Japanese Softbank. Since Dangdang was founded 10 years ago, its sales have increased rapidly year after year, making it the first online shopping store in China.

Market positioning:

Flagship of online book audio-visual retail (Dangdang deals in nearly one million kinds of books, audio-visual, home, cosmetics, digital products, accessories, luggage, outdoor leisure and other commodities, and is the largest online retailer in China).

Target customers:

Chinese readers in domestic provinces, municipalities and autonomous regions, as well as Hongkong, Macau, Taiwan Province Province, the United States and southeastern Canada, have customers in more than 50 countries and regions around the world.