In the whole market, most similar educational products will be under the banner of liberating parents, but I think the products of liberating parents are all junk. Everyone wants to save trouble, but we are not a "save trouble" product. We are constantly educating the market and parents. Hong Wen Xiao, founder and CEO of Fandeng Small Reader, abides by the meaning of "reading" and shares his views with us in the parent-child reading session of TWP Tencent Smart Parenting Sub-forum:
Hello, I'm Hong Wen Jr., founder and CEO of Fandeng Small Reader. First of all, I would like to thank Tencent for holding this activity and giving you an opportunity to communicate. I also want to take this opportunity to talk to you about our views in the field of parent-child reading.
Fan Dengxiao Reader has been established for more than two years. For more than two years, we have been committed to promoting parent-child reading, but it can be said that there is no product that is very homogeneous with us in the current market. Compared with the whole market, similar products are mostly linked to exams, reading and writing training, improving Chinese proficiency or other purposes. All along, we insist on pure reading in making products, calling on parents and teachers not to use reading to hurt reading and stimulate children's interest in reading.
In the whole market, most similar educational products will be under the banner of liberating parents, but I think the products of liberating parents are all junk. We advocate parent-child reading, which is actually against human nature. Why do you say that? Because parent-child reading needs parents' continuous participation, parents' homework and children's high-quality companionship, everyone wants to save trouble, but we are not a "save trouble" product, and we are constantly educating the market and parents.
The importance of family education will become more and more obvious in the future. Parent-child reading is the top priority of family education. Especially in this era, more and more people understand that being a parent also requires a lot of learning. Our products can just solve this problem, help parents become real parents and help children become real children.
Education is the foundation of the country, and reading is the foundation of education. We will do in-depth and detailed reading, hoping to take root in a field and make it to the extreme.
Most parents are busy now. Last year, we conducted a user survey. The survey found that many mothers, whether they are still in the workplace or stay-at-home mothers, said that they are particularly busy, and the time they can actually accompany their children for parent-child reading is still relatively limited, usually half an hour to an hour before going to bed. At this time, our products have played a vital role. Parents can check what books their children are reading recently on the APP in spare time, first keep the same frequency as their children in reading, and then learn how to tell stories to their children. They can also chat with their children with the pocket tips we provide, or play some parent-child games related to the stories in the book. These are more learning and information provided by new media to parents, which makes a richer supplement to the form of parent-child reading.
From the profit model, the current business model of Fan Deng readers is mainly channel joining, and the revenue is mainly divided into two parts: membership card sales and joining fee. Now our product repurchase rate has reached 60.9%, which is a high level in the industry. We have more than 65,438+0,500 dealers in China, and the number is growing rapidly.
At present, the books for children on our APP are mainly divided into four sections, picture books, bridge books, children's literature and encyclopedia new knowledge. I chose some children's books in each district. If I were to recommend some books to children aged 0-6, I would choose The Book-Eating Fox, Run Town, Railway Station in the Belly, Long Live Frustration, Harry Potter and Our Bodies.
First of all, picture books are children's favorite. The book The Fox Eating Books is very popular on our platform. Children who haven't developed reading habits can start reading under the inspiration of this book. The book Run Town is particularly creative. Although there are not many words, it is very suitable for parents and children to read. Parents can read the collision action in the book with their children, and also look for inspiration from life to see what items can collide with new sparks. Stimulate children's creativity. There is a railway station in the belly, which is actually a typical functional book. If children don't like eating or are greedy for cold, they might as well tell stories with their children. Truth doesn't listen, and children like fairy tales.
There is also a bridge book, Long Live the Frustration, which can teach children to face difficulties bravely. In addition, some children's literature can also be read to children, such as Harry Potter. Don't worry about children not understanding. In fact, reading should not be divided according to age, but according to interest. How can children not like magic stories? The last book, Our Body, is the most frequently requested encyclopedia on our platform, and every child should know his own body.
That's all I want to share today. Thanks again for holding this forum, and I wish Tencent smart parenting better and better!