In the spirit of promoting learning, accumulating culture and spreading new knowledge, in order to reflect the best scientific research achievements of Xiamen University in the form of books, the first series of Nanqiang series was edited and published on the occasion of the 70th anniversary of the school, and the monograph 15 was published. These monographs have high academic and social value. After publication, nine books won prizes at or above the provincial level, which became an important window to reflect the achievements of scientific research and teaching and to train teachers.
2. Symbolic books handed down from generation to generation.
First, Taiwan studies books. The Taiwan Research Center of Xiamen University is the earliest academic institution specially established in China to study Taiwan Province Province, and it is also the national key research base of liberal arts. The large-scale literature collation book "Taiwan Province Province Literature Collection" is about to be grandly launched, which is by far the largest Taiwanese historical literature publishing project in Chinese mainland. There are 65,438+000 volumes, each of which is 500 yards. The 65,438+06 folio covers the rare historical documents about Taiwan Province Province at present. Such a large-scale publishing project is published in cooperation with other publishing houses, which involves investment, distribution and risks. Second, books on China studies in Southeast Asia and overseas. Nanyang Research Institute of Xiamen University is the earliest comprehensive research institution specializing in Southeast Asian issues and overseas Chinese issues in China, and enjoys a high reputation overseas. At the same time, Xiamen University was founded by Chen Jiageng, a patriotic overseas Chinese leader, and has close "blood relationship" and "geographical relationship" with overseas Chinese in Southeast Asian countries. Recently, The Archives Series of Pakistani Palace was grandly launched, with a total of 20 volumes.
3. Taking the Tenth Five-Year Plan as an opportunity, we organized and published a number of heavyweight quality books.
Five kinds of books were listed in the "Tenth Five-Year Plan" national key books, accounting for the first place in the province's publishing houses. These books are of great practical significance and have a strong team of authors. In addition, a considerable number of provincial key books were organized during the Tenth Five-Year Plan period.
4. Attaching importance to quality education and establishing "humanistic literacy library department" is an important project to implement the strategy of Excellence.
This set of books introduces humanistic knowledge in an easy way in the form of essays. At the same time, it is full of the author's subjective feelings. The book department launched the series "Journey through the Soul" for the first time.
5. Pay great attention to originality and original serial works.
For example, the achievements in humanities and social sciences are embodied in the Series of Chinese Literature in Southeast Asia, the Series of History of Social and Economic History in China, the Series of Philosophy of Zhu Studies, the Series of Economics of Das Kapital, and the Series of International Law of Law. Give full play to the advantages of disciplines and implement brand strategy 1. In the whole brand structure, the publication of high-quality and distinctive college teaching materials will be placed in a prominent position.
In the publishing of brand teaching materials, it emphasizes multi-level and three-dimensional development and forms a scale. For example, there are more than 300 kinds of economic management textbooks, among which accounting and finance are the key points. On the topic selection of brand teaching materials, it is emphasized that it is necessary to do it all first, and it is possible to start on the basis of doing it all. For example, law has five series of textbooks: economic law, civil and commercial law, commercial law, procedural law and criminal law. In the development of brand teaching materials, it is emphasized to have a forward-looking and strategic vision. Advertising major is the first advertising major established in China. At the beginning, there was a lack of teaching materials. Actively encourage teachers of this major to boldly compile advertising textbooks published by textbooks. After constant revision, the textbook has always maintained its advanced nature and sold well in the market for ten years.
2. In the whole brand structure, teaching materials are the leader, and practical books are also placed in an important position to amplify the brand effect.
Management books, for example, is one of the important brands. First of all, the teaching materials are well prepared, and at the same time, a number of practical books facing the social market are planned. For example, modern practical business management books have won market recognition for their practicality and operability. Integrate the team and implement the talent strategy 1. Establish team spirit and form a joint force.
When planning a topic, we don't emphasize the division of editing disciplines, but generally there is a scope for soliciting contributions, that is, everyone has established their own soliciting contributions base. The responsible editor of each book does not go beyond the division of disciplines. At present, publishing houses generally implement the target responsibility system. If effective ideological and political work is not done well, it will be difficult to form a joint force. When doing ideological and political work well, we should take various forms to strengthen communication among editors, cultivate team spirit, and then improve the overall quality of editorial department.
2. Establish an effective incentive mechanism to improve the planning level.
In order to strengthen the planning, the editor is required to plan the whole book. From proposing topics, finding authors, participating in writing discussions, editing and proofreading schedules, binding and printing requirements, to profit cost budget, distribution positioning, publicity and promotion, and dunning. , must be included in the planning scheme.
In order to improve the planning level of editors, some concrete measures have been taken to produce good books through planning work. For example, rewarding double-high-efficiency books can improve the efficiency of a single book, thus encouraging editors to edit less and edit more intensively, reducing desk work, changing extensive work patterns and having more time and energy to intervene in the market.