Compared with the purchase cost of traditional paper books, the price of WeChat reading is relatively low. Through WeChat reading, users can read tens of thousands of books without restriction, including bestsellers and masterpieces. In addition, WeChat reading also provides personalized recommendation, book labeling, book excerpt sharing and other functions, which enhances the reading experience. Compared with the purchase of paper books, the price of WeChat reading is more economical, and users can read it anytime and anywhere, which is convenient and fast. Therefore, the price of reading on WeChat 168 yuan for one year is not expensive.