First, it is striking. The so-called eye-catching is the title of your book, which is quite special and different. Even if it is placed on a bookshelf two meters away from the bookstore, readers can be attracted when they walk into the bookstore. Of course, it is still very difficult to meet this requirement. It depends on the author and editor's repeated thinking and polishing, or even an epiphany, to get it.
Second, the clever use of numbers is actually a common practice, whether it is news headlines or book titles. For example, with titles like "Seven Ways for Xiaobai to Start a Business" and "10 Skills for Creating IP", readers will feel that the author has summed up specific practices and naturally can't wait to read this book to solve their own problems.
Third, it has an impact. Both the author and the editor of the publishing house should be good at understanding and observing the changes of industry policies, pay attention to the mainstream formulation, try their best to make their titles fit the policies and be positive. The titles should not be too long, not more than four words, which can directly hit people's hearts and pain points.
For example, in 2020, Zhejiang Education Publishing House published a book entitled "Value". The author Zhang Lei is very famous, so readers naturally want to buy such a book. There is also the book Fire Fighting published by CITIC Publishing House. There are many similar cases, so you can pay more attention to them.
Fourth, there are many best-sellers in the combination of main and subtitle, which are used in combination. Among them, the main title is very short, two or three words, but it looks magnificent, while the subtitle mainly explains the main title, so that readers can fully understand the content and theme of the manuscript.
If you have a thorough understanding of the above four points, it will be relatively easy to come up with beautiful titles.