Market research mainly includes three parts: consumer demand research, product dealer research and competitor research. Duoruike public opinion data analysis station can collect information by covering the whole network according to the direction of users' attention, and generate various graphic analysis reports according to key data such as demand research, product dealer research and competitor research.
Product research: The system configuration of multi-Ruike public opinion data analysis station pays attention to keywords and competitive keywords, and monitors and analyzes the accurate market situation. According to the information monitored by the system, we can manage, export briefings, generate charts, etc. on the public opinion system service platform, eliminating the tedious manual repetitive operation and debugging. The system only needs special care, simple operation, comprehensive data volume and convenient processing of various reports. To sum up, the function of product research is a preliminary and extensive research after product release, which helps to understand consumers' expectations and initial satisfaction with new products. Of course, the ultimate goal of product research is to make products more popular and create greater value.
Understand the market demand, determine the target users, and determine the product core through the investigation of Duoruike public opinion data analysis station, so as to make it better; Provide arguments for leaders at the meeting; Identify, collect, analyze and disseminate marketing information systematically and objectively, so as to improve the quality of product sales decisions, solve problems existing in product sales or look for opportunities, and grasp primary resources in time; Verify whether our target customers are what we want and what products or services the target users want; Understand whether we can meet the needs of target users and whether we are willing to meet the needs of target users; Identify the product opportunity gap, then measure various factors and formulate the product strategic route; For brand-new products, I have an idea before the investigation, and then I will verify the feasibility of my idea through the investigation.