1, the job responsibilities and daily work points of tallyman.
1、? The tallyman has the responsibility to check and accept the goods and provide the customer with the return service.
2、? Responsibilities of commodity price tag and price tag management.
3、? Responsible for commodity classification and display (including replenishment) according to the methods and principles of commodity display.
4、? Have the responsibility of consulting, shopping guide and providing services to customers.
5、? Responsible for cleaning the hygiene of the supermarket and managing the loss of goods.
① Dispose of discarded cartons in time, and don't put them in the aisle.
(2) Take good care of the work utensils and cleaning utensils of this department and put them in the designated position. Code guns and bar codes must be kept well, and it is strictly forbidden to put them where customers can get them at hand.
Main points of daily work:
1、? Familiar with the performance, purpose and use of the goods handled by this position.
2、? Regularly record the shortage in the business and make a replenishment plan.
3、? Goods and shelves must be cleaned every 5-7 days, and floor utensils must be cleaned every day? Clean it up once
4、? Do a good job in market research, grasp consumer demand, report to the supervisor in time, and make a new product purchase and sale plan.
Commodity display must be based on the characteristics of seasonal commodities, promotional commodities, best-selling commodities and high gross profit margin, and adopt effective and reasonable display methods and display according to the principle of multi-commodity display.
2. The relationship between the tallyman and the front office and the department head.
Relationship between tallyman and front office
Relationship between tallyman and front desk: If the goods purchased by customers are returned, the tallyman should actively cooperate and handle the effective return procedures. When the front desk issues gifts or promotional goods, the tallyman should actively cooperate to prevent shortages or other problems.
The relationship between tally clerk and cashier attendant: When the cashier discovers the wrong pricing of goods when settling accounts with customers, the tally clerk should actively help to find out the reasons. If the pricing is wrong, he should immediately correct it and take the initiative to assume relevant responsibilities. At the end of each day, you should go to the cashier's office to take away the unsettled goods of the customers that day and do effective procedures.
Relationship between tally clerk and loss prevention staff: actively cooperate with security guards and loss prevention staff to do a good job of loss prevention of goods in this department, and immediately report suspicious personnel and follow them up. Anyone who finds the theft must be handed over to the security guard, and the security guard should go through the formalities of goods entering and leaving other than sales.
Relationship between tallyman and department head
The lower level obeys the higher level, and fully completes all the task indicators assigned by the higher level supervisor. If the instructions given by the superior are harmful to the interests and image of the company or violate laws and regulations, they have the right to report to the superior while obeying the orders.
3. What problems should the tallyman take the initiative to find and report in time?
1、? Commodity quality problem
(1) Damaged goods are removed from the shelves, and goods near the shelf life or expired goods are removed from the shelves.
(2) Reject the goods with defective receipt.
(3) Quality standard certification of imported goods
2、? Problems in commodity pricing
(1) Raise or lower the quoted price.
(2) Bad customers tear up or transfer goods with price tags.
(3) A variety of prices of a commodity (refers to small and expensive commodities or commodities easily exchanged by customers)
3、? The expansion and sale of new goods.
(1) Competing shops have goods, but I don't.
(2) Popular commodities in the market
(3) Seasonal commodities
4、? Safety, loss prevention, order and health issues
(1) anti-theft
(2) anti-theft code, etc.
5、? Possible temporary problems in supermarket equipment, electrical appliances and shelves.
6、? The following problems should be reported to the supervisor: discounts for goods with large sales volume, discounts for goods with large group purchases and discounts for goods that need to be purchased in large quantities.
7. Commodity display needs large-scale adjustment and change, that is, promotion, changing seasons and changing magnetic points.
4. Commodity display
The customers in the supermarket are all nearby residents, so how to make regular customers change from basic purchase to general purchase and then to mass purchase; Then, from nearby purchase → stimulating purchase → repeated purchase, it is necessary to do a good job in commodity display, so that the art of commodity display in supermarkets can really be transformed into artistic sales.
( 1)? Landing orderly display method?
Orderly display method is to stack goods neatly, which must be single items with the same size, display neatly, highlight the sense of quantity of goods, and give customers a stimulating influence, generally special goods, seasonal goods, goods with high purchase rate and goods lacking in nearby competitive stores. The best height of goods from the ground is 20 to 30 cm, and the clearance angle of shopping malls is the best position. Its disadvantage is that it is difficult for customers to take and place them.
(2)? Floor pallet display method
Pallet display is a changing display mode of orderly display, which also shows that the sense of quantity of goods stimulates customers' desire to buy. Pallet display is not to take the goods out of the carton, but to cut the carton by about 60% to 70% to reveal the brand of the goods. Please note that the goods packed in the bagged pallet must be 65,438+00 to 20 cm higher than the height of the carton. As long as the upper layer of pallet display is used for pallet display, the lower layer need not be unpacked, and the whole box should be displayed.
(3)? Platform display?
Display some commodities in the form of a platform, which is suitable for fresh fruits and vegetables and seasonal commodities.
(4)? End display method?
From the customer's point of view, we can see the goods displayed in this location from three aspects, so the terminal is an excellent golden location for commodity display and the most attractive location in the store. Terminal display can display a large number of single goods or a large number of varieties of goods in combination. Floor-standing pallet display is the best method, but it can not affect customers' walking and selecting goods.
(5)? Island display method
Island-style exhibition can be inspected from four directions, and can be submitted by wooden frame, homing lamp and miner's lamp, and the stage is set. The island display occupies a lot of space in the store, but the sales effect is good. For seasonal and festive products that customers need, the island-style display mode has quite obvious promotion effect. The height of the goods from the ground is 70 to 80 cm. If it is too high, it will affect the vision of the whole supermarket and customers from four directions.
(6)? Highlight mode?
In front of the central display shelf, goods need to be displayed in trays without affecting customers' shopping channels. If the space between the middle shelves is too narrow, this method should not be used. Alternatively, the upper shelf can be removed, and then the goods can be stacked on the lower partition, and the neat display mode must be adopted.
(7)? Hanging display?
Hanging display can make non-stereoscopic and irregular goods have a good stereoscopic effect, which can increase the changes that other display methods in shopping malls do not have.
(8)? A sense of quantity display method?
This display mode is different from other quantitative display modes. It is a combination of three methods: isolated island display method, orderly display method step by step and tray display method step by step, which can give customers a feeling of super-large display. When a competitive store nearby lacks a certain variety, it is the best opportunity to promote sales by displaying the quantity of the same variety.
(9)? Related display methods?
Displaying different kinds of goods with complementary functions together is called associated display method. The purpose of related display is to buy related goods B or C at the same time as customers buy goods A. The related display method can make the whole display of supermarkets active, and at the same time, it also greatly establishes the results of customers' purchase of goods. The principle of related display is that there must be strong correlation and complementarity between commodities, and the correlation of commodities should be fully reflected when customers consume and eat.
( 10)? Comparative display method
Classify the same goods according to different specifications and quantities, and then display them together. Comparative display is to encourage customers to buy more goods. The realization of comparative display method must plan the price, packaging quantity and quantity of goods, so as to ensure the promotion and profit of shopping malls.
( 1 1)? Living body surface display method
Display colorful goods, best-selling goods and attractive best-selling goods at the import and export, using floor-to-floor pallet display.
( 12)? Dead surface display method
The necessities of life are displayed in every corner of the mall, which makes customers have to travel all over the mall and adopt the floor-to-floor tray display method. In addition, the combination of live surface and dead surface skip display can be used on all shelves of shopping malls to improve the equal sales opportunities of all goods.
5, commodity display management norms
I) Definition of commodity display
Commodity display refers to the direct or indirect display of goods for customers to see at a glance. Its purpose is to sell, which is a positive attitude of the store as an auxiliary promotion means. The purpose is to make the goods owned by the store express themselves, with better effect, stimulate customers to buy and enhance the image of the store.
2) the principle of display
1、? The obvious principle
Let customers see all the goods in the store clearly, and at the same time let customers make a judgment on whether to buy the goods they see clearly.
L to make customers feel the need to buy some goods outside the scheduled purchase plan, that is, to stimulate their impulse buying psychology.
The front of a commodity with a price tag should face the customer.
L each commodity cannot be blocked by other commodities.
L display goods that are not easy to see on the lower shelf can be displayed obliquely.
L when displaying goods with similar colors, pay attention to the color difference of ribbons.
2、? The principle of keeping customers within reach.
L pay attention to the height of commodity display.
It's also convenient to put the goods back where they were.
3、? The principle of fully displaying shelves
Adequate display can leave a good impression on customers, attract customers' attention, reduce the inventory in the warehouse and accelerate the turnover of goods.
L If the shelf is not satisfied with the display, what will be reduced for customers is the expressive force of the product itself.
4、? The principle that the location of goods is easy to judge.
L set up signs and classify them reasonably.
L establish the distribution map of commodity configuration, and modify it in time according to the changes of commodities.
5、? The first-in-first-out principle of commodity display (forward ladder principle)
It means that if you buy the goods on the front shelf, the goods will sink into the inner shelf. At this time, the tallyman in the shopping mall must recess the goods into the inner floor and start to display the goods from the back. This is first in, first out.
6、? Relevance principle of commodity display
Related goods should be displayed on both sides of the aisle, or on different groups of shelves in the same aisle, in the same direction and on the same side, not on both sides of the same group of double-sided shelves.
7, similar goods vertical (vertical) display principle
The vertical display of similar goods will enable similar goods to enjoy the sales of different market segments on the shelf on average.
L horizontal display of similar goods will bring inconvenience to customers' choice.
L horizontal display is used to supplement the display changes.
8、? There should be a gap of 3-5 cm between the displayed goods and the upper partition, so that customers can easily put their hands in.
3) Position discrimination
Shelves are divided into upper section, golden section, middle section and lower section. The principles for displaying goods in each section are as follows:
The first paragraph: recommended products, intentional cultivated products, light essays and beneficial products.
Golden section: the height is about 85- 125 cm, which is a display position that is easy for eyes to see and hands to take. Generally, high-profit commodities, independent brands, exclusive imported commodities, differentiated commodities, high-priced commodities and cultivated commodities are displayed.
Mid-term: low-profit commodities, supplementary commodities and declining commodities.
Lower segment: commodities with large volume, heavy weight, fragility, low Mao Lijiao and high turnover rate.
4) Configuration of commodity display
1、? The first consideration of commodity display-neatness and fullness
2、? Commodity classification should be clear.
3、? Products that want to increase sales are displayed in the main aisle space.
4、? Products that want to increase sales are displayed at the end of the shelf.
5、? Related commodities with inertial display
6、? The display of new products must be easy for customers to see.
7、? Goods with short shelf life are displayed in obvious positions.
8、? Seasonal goods should consider changing the display position according to the season.
9、? Best-selling goods and unsalable goods, the display position can be changed.
10, the goods with messy packages are displayed in the dead corner.
1 1, corner display attracts goods and guides customers to avoid dead corners.
12. The top of the chimney should be displayed at a safe height.
5) Methods and precautions for commodity display
1、? Centralized display
l？ Vertical display
l？ Clarify the outline of goods
l？ The arrangement of goods should be appropriate.
l？ Location of goods with fast turnover
l？ Related merchandise display
2、? Special display
l？ A neat display
l？ Random display (basket)
l？ Show a lot
l？ End display
l？ Heap head display
6) Commodity display order
1、? Calculate the length of shelves and put all kinds of goods separately.
2、? Specify the standard display quantity and minimum display quantity of each commodity.
3、? Specify the time when the tallyman will show the goods.
4、? Method of determining commodity display
5、? Decide on the display of POP advertisements? Statistics to determine the main sales of goods.
7) Inspection focus of commodity display
1、? Is the price tag of goods oriented to customers?
2、? Whether the goods are covered or not cannot be "obvious"
3、? Is the back of the product hidden?
4、? Are goods always kept clean?
5、? Whether the goods are packed neatly without falling off.
6、? Are there any goods with price tags falling off or prices not obvious?
7、? Is it easy to take the goods back?
8、? Is the price tag clear?
9、? Is the distinction between commodity group and commodity department correct?
10, are the goods on the top floor of each shelf piled too high?
1 1. Does the commodity display conform to the first-in-first-out principle?
12, are goods of the same kind and different varieties displayed vertically?
13. Are the bulky goods placed on the lower shelf?
14. Is the signboard in the store easy to recognize?
15, is the product displayed in advance?
16. Is there an empty area on the product display shelf?
6, replenishment operation management specification
First, the definition of replenishment operations
Replenishment operation refers to the operation that tallymen regularly or irregularly replenish the goods marked with prices to the shelves according to their respective display positions. Regular replenishment refers to the replenishment of goods on the shelves during off-peak hours, and irregular replenishment refers to the immediate replenishment as long as the goods on the shelves are about to be sold out.
Second, the replenishment work content
1、? When the tallyman visits the shop, he can sort out the goods if he doesn't need to replenish them.
L clean goods and shelves
L do a good job in the forward display of goods, that is, when there is a vacancy in the front row of goods, the goods behind should be moved to the vacancy, and the goods should be displayed forward, which can reflect the richness of the goods display.
Check the quality of goods, and immediately remove the goods that are deteriorated, damaged or exceed the shelf life.
2、? The tally clerk's operation flow when replenishing shelves is as follows:
L first check whether the price tag in front of the display shelf to be replenished is consistent with the price of the goods to be replenished.
L when replenishing goods, first remove the original goods, clean up the shelves and the original goods, put the new goods in, and then put the original goods in front, so as to display them in first in first out.
L quantitative management
L positioning management
L organize the surface of goods and show the richness of goods.
7, commodity price management norms
Definition of commodity price tag
Commodity pricing refers to printing commodity codes and prices on commodity packaging with a pricing machine.
Second, the content of commodity price management
1、? The location of the price tag should be consistent, so that customers can see it easily and the cashier can calculate the price conveniently. The labels of general goods are placed in the upper right corner of the front of the goods.
2、? Sticking position of several special commodity labels
L the label of canned food should be attached to the top of the can cover, avoiding drinking holes, pull rings or tear holes.
The label of bottled goods is attached to the connection between the stomach and the bottleneck.
Don't mark the gift box directly on the box.
3、? Before bargaining, check the commodity code and selling price of the distribution list and the price tag on the display shelf, and adjust the numbers on the bargaining machine.
4、? The price tag paper should be properly kept to prevent bad customers from stealing the price tag.
5、? When the commodity price changes, if the price is increased, the original price label paper should be removed and re-priced. If the price is reduced, the new label can be placed on the original label, and each product cannot have two different price labels at the same time.
The price tag cannot cover the commodity information, which includes the following contents: manufacturer's name, registered trademark, product name, specification, model, installation method, product technical parameters, production technical parameters, production date, shelf life, shelf life, certificate mark, storage conditions, etc.
8. Standardization of service skills?
Service skills are very important in service, and standardized service can reflect the good quality and image of an enterprise. Example: There are garbage bags in McDonald's trash can. After about 65,438+00 minutes, employees will use a garbage press to suppress garbage. Don't underestimate this action. There are standard requirements in this. Employees must press four corners first, and then press the middle to judge whether the garbage bag needs to be replaced. It is also required that the garbage must be replaced after it is compressed to 3/4. Even paddles as small as coffee and milk tea are put down, and their heads must face the customers, so that when employees serve customers, they will give them the handle of the paddles. It is because even small details are standardized that McDonald's M-shaped signboard will become more and more valuable.
Shops are like a small society with all kinds of people. In the shop, all kinds of customers gather together. For example, according to the degree of customer's choice of purchase target, it can be divided into completely certain type, semi-certain type and uncertain type; According to customers' purchasing attitude and requirements, it can be divided into habitual, impulsive or emotional, patronizing, rational or economical, skeptical and casual types. According to the emotional reaction of customers in the store, it can be divided into calm type, docile type, talkative type, rebellious type and excited type.
A variety of customers provide stores with a variety of sales opportunities, but also increase the difficulty of sales staff to sell goods. "After three years at the counter, you can see linen clothes." Salespeople should try to figure out the different shopping psychology of customers from their appearance, manners and manners, and adopt flexible and diverse reception methods according to their different psychological characteristics. Students can participate in the discussion. What are the characteristics of different types of customers and how to receive them? )
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