83% of the external information people perceive reaches people's minds through visual channels. In other words, vision is the most important and main channel for people to receive external information. The visual identification of corporate image is to transform the non-visual content of CI into static visual identification symbols, and spread them directly at the widest level with extremely rich and diverse application forms.
Scientific design and good visual recognition are the quick ways to spread business ideas, establish corporate visibility and shape corporate image.
A complete set of VI generally includes basic part and application part, the most important of which is the development of LOGO. Corporate logo is the core of VI system, and it is the refinement of corporate culture, business philosophy, corporate purpose and goal. In VI system, logo is the most widely used and frequently appeared element, which has the leading power to mobilize all visual design elements. The symbol of creativity, whose theme is taken from the theme material of the enterprise. Usually, as another part of corporate image, it is the auxiliary logo of the enterprise, that is, some visual graphics are used to assist the corporate logo, strengthen the corporate personality and express the characteristics of products and services;
Around 1950s, visual recognition (VI) rose in America.
Its background is influenced by American "automobile culture". At that time, the expressway network had been formed, which put forward new requirements for road traffic signs. In order to adapt to high-speed driving and complex driving paths, unified and concise traffic identification symbols have appeared. American marketers transfer this concept to commercial communication, thinking that consumers are like high-speed drivers, facing the complex identification environment of entertainment centers, so competitive companies need concise and unified symbols to grasp the attention of consumers (and all relevant audiences).
This idea of standard symbol system is also widely used in various public places.
Visual information communication occupies the largest proportion in the whole communication, and corporate identification is mainly based on visual graphics. Its basic elements include: trademark, standard color, standard characters and so on. IBM and McDonald's are representatives of American companies that use VI at this stage.
Supplementary point:
The main contents of a set of VI design:
First, the basic element system
A. symbols
B. Standard words
C. standard color
D. combination of signs and standard words.
Two. application system
A. Office supplies: envelopes, stationery, notes, business cards, badges, work permits, invitations, folders, letters of introduction, bills, memos, information kits, official document forms, etc.
B. External architectural environment of the enterprise: architectural modeling, company flag, corporate facade, corporate signboard, public signboard, road sign, advertising tower, neon advertisement, courtyard beautification, etc.
C. Internal building environment of the enterprise: departmental signs, common signs, floor signs, corporate image signs, flags, billboards, POP advertisements, shelf signs, etc.
Means of transportation: cars, trucks, buses, trucks, tool cars, oil tankers, ships, planes, etc.
E. Clothing: manager's uniform, manager's uniform, employee's uniform, etiquette uniform, T-shirt, tie, work cap, buttons, epaulettes, badges, etc.
F advertising media: TV advertisements, magazine advertisements, newspaper advertisements, online advertisements, street sign advertisements, poster advertisements, etc.
G product packaging: carton packaging, paper bag packaging, wooden box packaging, glass container packaging, plastic bag packaging, metal packaging, ceramic packaging and wrapping paper.
H. Official gifts: T-shirts, ties, tie clips, lighters, key cards, umbrellas, medals, gift bags, etc.
1. Display: window display, exhibition display, shelf display, display display, etc.
J printed matter: company profile, product description, product profile, calendar, etc.