1. Planning is essentially a rational behavior using brain power. Specifically, planning is a design process of invention, creation, careful calculation and careful arrangement by using scientific knowledge to achieve predetermined goals. The formula is (innovation+planning) × design → purpose. Book planning refers to the process of innovation and planning and good packaging in order to achieve the expected goals. Topic planning and market planning are subordinate to book planning, which is the most important part of book planning.

2. Topic planning is important to do the following work in a down-to-earth manner: conduct in-depth and meticulous market research, accurately locate readers and the characteristics of topic selection, determine the topic selection framework, find the best author, participate in the drafting and examination of the topic selection writing outline, train and guide the author's writing (from the perspective of book planning and writing skills), and actively do a good job in the' field management' of the manuscript during the author's writing process. Topic planning should highlight two orientations: reader orientation and characteristic orientation.

3. The application of creative thinking in topic planning is the innovation of topic selection. Mr. Liu Xianyin, director of China Forest Ecological Culture Publishing Research Center and a publishing expert, believes that topic selection is the source of the publishing process, and topic selection innovation is very important.