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The main driving factors of college students' innovation and entrepreneurship in China
The main driving factors of college students' innovation and entrepreneurship in China are the continuous growth and development of individuals, the maximization of self-worth and higher income.

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College students' entrepreneurship is an entrepreneurial process with college students and graduates as the main body of entrepreneurship. With the continuous transformation of China and the increasing pressure of social employment, entrepreneurship has gradually become a career choice for college students and graduates.

As a young high-level intellectual group in China, compared with other high-level intellectuals, college students are rich in knowledge reserves and lack of creativity, and they are the main entrepreneurial groups in line with China's "Thirteenth Five-Year Plan".

However, due to the lack of social practical experience and ability of college students, which contradicts the success factors of entrepreneurship, most college students' entrepreneurship died in the early stage, making college students' entrepreneurship a topic of general concern in the whole society.

This phenomenon is discussed in the 13th Five-Year Plan, which brings many opportunities and challenges to college students' entrepreneurship, and college students' entrepreneurship will also move to a new height in these opportunities and challenges. Since 20 14, among the newly registered market entities, there are more than 5 million college entrepreneurs.

Entrepreneurs can have excellent professional knowledge through classroom learning and benefit endlessly in the process of starting a business; University libraries can generally find newspapers and books for entrepreneurship guidance. Extensive reading can increase the understanding of the entrepreneurial market, and university community activities can exercise various comprehensive abilities, which is an essential practical process for entrepreneurs to accumulate experience.