Beijing Wansheng Bookstore is a pioneer of private academic bookstores and shops run by scholars. Bookstore was located near Renmin University of China in the Northwest Third Ring Road in the early days. In 200 1 year, the bookstore moved to the downstairs of Tsinghua, a teacher at Chengfu Road, and expanded from the original monopoly of academic and ideological books such as humanities, social sciences, ancient books and dictionaries to books such as art, literature, audio-visual and fine business administration. The business area has expanded from the original 80 square meters to more than 600 square meters, and the variety of business has also increased from 14000 to 45000.

Halloween, a Halloween festival that actually originated in the west, is the prototype of its symbol "blue ghost", which is the ghost mask of Indians. But later, with word of mouth, the meaning of "all saints" seems to be more appropriate with "all saints". The poet Nishikawa once commented: "I would rather understand it as" all saints ". These 10,000 saints are the authors on the Halloween bookshelf, and I am the first reader who benefits from these saints. " As a result, the English name of the Halloween bookstore was changed from "Halloween" to "All Sages Books". These are all sayings circulating on the Internet. Liu Suli, general manager of the bookstore, explained that the concept of "Halloween" now is "going into the world of books", and I hope that every reader who has been to Halloween can find a sense of belonging here.

Wansheng opened a "Thinker Cafe" in the store. The coffee shop has a business area of nearly 400 square meters, accounting for Wansheng13. It has become a place where university professors, academic thinkers, business elites and foreign scholars often meet. The rapid profitability of coffee shops has led many bookstores to imitate the interactive mode between bookstores and coffee shops.