Some well-known university libraries in China have made outstanding achievements in using the network to socialize and expand library services. They make full use of information technology, adopt various means and use different social networks to extend services in different directions on the Internet.
Let's learn about their specific practices.
1. Join social networks
Using the development interface of social tools, a special tool is developed to integrate its core social functions and library services. For example, Tsinghua University Library has developed a library service tool on Renren. Its functions include: library information push tool, book search tool, teaching calendar, new book announcement and so on. Through the program, it can automatically push information and update service content on the site space. At the same time, Tsinghua University Library also settled in Sina Weibo, and established "Tsinghua Letui", which automatically pushed the library's service announcements, resource use, training lectures and other information in Weibo through technical means.
Compared with university libraries, public libraries pay more attention to Weibo, and their well-designed pages are pleasing to the eye. Public libraries generally publish their own information on Weibo, publicize library resources and their own brand activities, and attract more social readers' attention. Many libraries use the interactivity of social networks to encourage readers to deeply participate in library activities. For example, Yuhang Library will make statistics based on three indicators every month: the number of Weibo related to the theme of the event sent by readers and the number of comments forwarded by Weibo, and the "most hardcore fans" of the month will be judged; In the three major theme activities organized by the library, namely "those words that touched us", "reading all the way" and "quality life", the library selects two best Weibo for each theme every month according to the Weibo issued by readers, and the winners will receive book coupons provided by the library.
2. Display collection resources on social networks.
Using the open interfaces provided by Douban, Dangdang, Amazon and other book platforms, browser plug-ins are developed to reveal the library collection information related to bibliographic information. When these plug-ins are installed, readers can learn about the library collection information without visiting the library website while browsing these social networking sites. It is worth noting that the source codes of these plug-ins are generally open to * * *.
3. Seamless links with search engines
These university libraries put the XML files of their electronic collection information on the designated server for Google Academic to grab regularly, and customize the marked text of service objects and collection information in the IP address of the school. When users retrieve relevant information in search engines, the platform can automatically guide users to the relevant resources of university libraries, so that library users can easily obtain the full text of resources.
4. Introduce the popular forms of resource display and information service in social networks.
For example, the book cover is displayed at the same time as the collection catalogue for one-stop retrieval. When the retrieval results are displayed, the functions of borrowing or reservation, interlibrary loan, online viewing, external link and so on are integrated. At the same time, it provides academic recommendation, annotation and comment writing functions, and associates the search results with wiki entries, network abstracts, contents, online book reviews, comments and labels. So as to improve the user's retrieval experience.
5. Innovative virtual reference service
At present, most libraries use online chat tools such as MSN, QQ and Yule to provide online reference service without time and space constraints. Tsinghua University Library is one step ahead, developing the chat robot "Little Picture", introducing artificial intelligence into the library's real-time virtual reference service, realizing the full-automatic learning-based chat reference service, and solving the difficulties of Chinese word segmentation and similarity matching, integrating the bibliographies with Baidu Encyclopedia, and achieving unexpected results.
6. Develop library-related games-publicize and popularize library culture.
Almost in sync with foreign countries, Tsinghua has developed several library-related games, such as falling in love with the shelving of the library is crazy, the secret language of books and so on. Cultivate people's understanding of the library in interactive games.
7. Build an independent social platform and vertical community.
Still under the guidance of university libraries, many libraries began to use SNS theory to design, develop and build an independent social network platform-knowledge service community. For example, the "personal study" built by Chongqing University Library mainly includes: bookshelf collection, document library, knowledge source, document mutual assistance, book purchase and book sales. Readers can exchange visits here and share knowledge.
Some far-sighted resource service providers began to engage in vertical social interaction in professional fields.
8. Innovatively port services to the mobile Internet.
With the explosive development of cmnet, libraries and data resource providers are vigorously developing library service applications that are more suitable for mobile phone clients.
The above measures expand the channels for readers to understand the library, enhance their desire to participate in library activities, deepen the library's understanding of readers' needs, and make library services more effectively integrate into readers' cultural life.