Times make heroes, those who follow the trend prosper, and those who go against the trend die. Obviously, Amazon is developing with the times.
Taking advantage of the trend here, I can't help but think of the development history of online shopping: prodigy, the world's first shopping website, appeared in the United States on 1995, which is the predecessor of Yi Bei. But in which Yi Bei, the Internet was not as developed as it is today. At that time, it was difficult to open even a picture on the webpage, let alone buy online. So although this idea seems feasible today,
Later, with the rapid development of Internet in 2 1 century, Amazon appeared, accompanied by more novel business forms. Although Yi Bei made use of the experience, it was obvious that Amazon was more suitable for the times, so there was later Amazon's understanding of the world economy. Run amok? .
However, after Amazon entered China, it was obviously not as proud as before, and it quickly lost in the contest with e-commerce giants such as Taobao and JD.COM in China, which many people had never even dared to think about before.
We will find that the b2b online shopping model promoted by Taobao and JD.COM is far more suitable for China people's psychology than Amazon's c2c, so Taobao won the China market, which is the advantage of China enterprises and the sweet fruit of the trend.
As a domestic B2C e-commerce website, Amazon China is worthy of recognition in paying attention to the user experience, although it lacks a local sense of being close to the people. ?
There is no doubt that the success of an enterprise is inseparable from the efforts of its founders.
The growth history of Amazon founder Bezos has also been talked about.
Like many big bosses, Bezos was born in poverty, his father drank heavily all the year round, his mother remarried with Bezos, and his stepfather gave Bezos great support. When he was a teenager, Bezos spent the summer in his grandfather's ranch, so Bezos gained confidence and business acumen from his grandfather.
In the era of the rise of the Internet, Bezos gave up his high-paying job on Wall Street to seek new business opportunities, and founded the world's first online bookstore in one fell swoop, which has been promoted since then.
However, the most important thing for Amazon to succeed is Bezos. Initial heart? Feelings. Since Amazon went public, Bezos will write a letter to shareholders every year like Buffett and Munger, and the first letter written by 1997 will be attached to the letter to shareholders every year. Is to tell shareholders that we have not changed. For more than 20 years, we have been doing what we originally wanted to do. This is not to forget your initiative. He won't forget why he started, because he walked too far.