In 20 18, the comprehensive reading rate of adults in China, including paper books, newspapers and digital publications, was 80.8%, which was higher than that in 20 17. Among them, the contact rate of digital reading with Internet, mobile phone and e-reader as the main forms is 76.2%, which is 3.2 percentage points higher than that in 20 17.
Judging from the time people spend in contact with different media, adults spend the longest time in contact with mobile phones every day. The development of digital reading improves people's comprehensive reading rate and the contact rate of digital reading methods, and the overall reading population continues to increase, but it also brings a new trend of slowing down the growth rate of paper reading rate.
Extended data:
National reading index
The data shows that the national reading index in 20 18 was 68.67 points, which was 0.53 points higher than that in 20 17. Among them, the personal reading index is 7 1.67, slightly higher than 7 1.65 in 20 17; The public reading service index is 65.9 1 minute, which is higher than 64.90 in 20 17/minute.
By measuring the reading index of 50 sample cities, the ranking of urban reading index in 20 18 years is obtained. Shenzhen, Suzhou, Beijing, Qingdao, Hangzhou and other cities are among the best in the reading index rankings. In 20 18, Guangzhou ranked seventh in the top ten indexes of urban public reading service.
More than 40% of adult citizens think that their reading is small, and people have a high voice for local departments to hold reading activities. In 20 18, 67.3% of adult citizens thought that relevant departments should hold reading activities or reading festivals.
References:
People's Daily Online-Last year, the average person read 4.67 paper books. How many books have you read?