Literally, we can simply understand it as direct comment. Friends who know Amazon know that there are two ways to comment on products on Amazon: feedback order evaluation and comment on product evaluation, in which comment is the evaluation of listing itself. As long as the buyer has shopped on the Amazon platform, there is no need to buy a specific product. Direct review is a kind of review, also known as unverified procurement review. Amazon's direct comment is a comment method that has existed since the birth of Amazon.

How to deal with bad reviews in direct evaluation?

In the face of bad reviews, sellers must find ways to contact Amazon customer service in the first time. Of course, they must also find loopholes in the bad reviews, feed them back to Amazon customer service, and apply for deleting the bad reviews. Of course, sellers can also reduce the impact of a bad review on their listing through dilution.

Extended data

Mei Sen China is a B2C e-commerce website in China, formerly known as Joyo. After being acquired by Amazon, it became its subsidiary. Business books, audio-visual software, books, movies, etc. Joyo. Com was established in 2000, providing customers with all kinds of books, videos, software, toys, gifts, department stores and other commodities. Amazon China is headquartered in Beijing, with branches in Shanghai and Guangzhou. So far, it has become the leader of online retailing in China. Amazon China is the website of Amazon in China, the largest e-commerce company in the world. Committed to creating a reliable online shopping environment for consumers from three aspects: low price, product selection and convenience.

Baidu Encyclopedia: Amazon China