1, increase product exposure: live broadcast is a kind of interactive and real-time marketing method, which can attract a large number of users' attention. Through live broadcast, JD.COM Shiyue self-operated store can show the features, functions and usage of products, arouse users' interest and improve the exposure of products.

2. Promote sales and conversion rate: The anchor in the live broadcast can recommend, introduce and demonstrate different products and directly guide users to buy. Limited-time offers and snap-up activities in the live broadcast process can also stimulate consumers' desire to buy and increase sales and conversion rate.