The blind box industry suddenly cooled down, and the blind box economy with high profit, high value and light content was hit hard. The sales volume of blind boxes in the live broadcast room and the transaction price of second-hand blind boxes plummeted, and the market value of POP MART was lost. Ankle chop? And other unfavorable situations frequently occur. Blind box first strand? At its peak, POP MART's market value was close to HK$ 654.38+050 billion, but now it has fallen to less than HK$ 30 billion. Can it be regarded as being cut? Ankle? . There are many reasons why blind boxes are not fragrant.

The first is the tightening of policies, and the relevant state departments have strengthened the management of the blind box industry. It is stipulated that blind boxes should not be sold to children under 8 years old; Encourage blind box operators to establish a guarantee mechanism, and guide regulatory requirements such as rational consumption by setting the upper limit of withdrawal amount and frequency. With the expansion of the blind box industry, the connotation of the blind box is gradually enriched, from dolls and IP products to stationery, snacks, restaurants, daily necessities, archaeology, books, pets, air tickets and so on. , everything can be used? Blind box? . Now this game is not working.

The documents issued by the government supervision department clearly stipulate that goods prohibited from being sold or circulated or services prohibited from being provided shall not be sold or provided in the form of blind boxes. Drugs, medical devices, special cosmetics, toxic and harmful substances, inflammable and explosive substances, live animals, express mail, food and other commodities that have strict requirements on conditions of use, storage and transportation, inspection and quarantine, supervision and management shall not be sold in the form of blind boxes. A large part of the consumer groups of blind boxes are children under the age of 8, and now they can't. When selling blind box goods to minors aged 8 and above, it shall be confirmed that the consent of the relevant guardians has been obtained through on-site inquiry or online identification.

Due to the sturm und drang-style development of the blind box industry in recent two years, all kinds of capital have entered the layout, resulting in fierce competition in this industry. Encouraged by the great success of POP MART in tide play, especially in blind box, more and more enterprises flock to blind box track. TOP TOY, 52TOYS, IP station,19, August 3rd, 52toys, cool music tide play, etc. have sprung up and expanded continuously; Internet companies such as Youku, Tencent and Bi Li Bi Li are in full swing to launch trendy products and programs, and the competitive pressure in the industry has increased sharply. As the offline operation is mainly adopted, the offline operation of blind box enterprises has brought a lot of pressure at the moment when the epidemic situation in COVID-19 is constantly fighting back. Because everything can be blind box, so many unscrupulous businesses have an opportunity, using blind boxes to sell temporary goods or fake and shoddy products, using blind boxes to induce consumption and so on have seriously damaged the interests of consumers and the healthy development of this industry, to the point where it can not be rectified. Blind box itself is not a necessity, and many products have no internal cultural support, which leads to the rapid loss of their heat, which is also an important reason why blind boxes will be blind.