In today's high efficiency and fast pace, busy work makes people have little leisure to read life carefully and experience fashion. In the library, ancient classics can still be found, and new books within a year are nowhere to be found-for many best-selling novels and fashion themes, they are just a hot and fresh look; And you can't talk in the library, let alone have some fragrant tea when you are thirsty and some snacks when you are hungry.

Opening "leisure books" caters to students' pursuit of leisure life.

The function and position of the book bar

Leisure book bar integrates the advantages of library, bookstore and water bar, allowing students to browse fashion magazines or popular novels while drinking tea and chatting; It also allows students to relax themselves in soothing and wonderful music, combine work and rest, put aside the heavy study pressure of the day and fully release their emotions. "Idle book bar" is also a good place for young people to exchange and get together, where friends of three or five get together and talk about life.

It's not very demanding to open a leisure book bar. Just find a house of 20-40 square meters for the facade. As the main service target is college students, the facade does not have to be chosen in a prime location. The location is too popular, the facade rent is high, and the price of book bar service is also rising, which is not conducive to attracting students to spend. It is best to choose the facade around the college area or the business circle with strong cultural atmosphere, so it is the most ideal place to open a shop near the school, especially near the student dormitory area.

The venue in the book bar should be clearly divided into two parts, the bar area is the main part, accounting for 60%-70% of the venue, used for reading, chatting, drinking tea and drinks; The rest is the bookshelf area, all kinds of fashion and entertainment magazines, the latest popular novels, comics and so on. There are exhibitions, and the categories of books should be clear to facilitate students' choice. Cashiers are essential, usually located at the door to provide various services for consumer groups.

investment

Don't read books. There is a lot of content in it, but the investment in the whole book bar is not high.

Take Chongqing as an example, choose a facade of about 30 square meters near the university, and the half-year rent is 6.5438+0.2 million yuan. The interior decoration of the book bar need not be too luxurious. Mainly fresh, elegant, bright and comfortable. It can be decorated with famous paintings and calligraphy, with small ornaments such as flowers and table ornaments, which mainly reflect elegant style, and these can be purchased and arranged by investors themselves. It can not only save money, but also highlight personality; Plus some necessary equipment such as air conditioning, the decoration cost of the whole store will not exceed 20 thousand yuan.

In addition, going to the book wholesale market to buy books and periodicals, tea sets, food, drinks, etc. also costs about 5000 yuan. Plus the cost of handling documents, it only costs 40 thousand yuan to open a leisure book bar.

Promotion strategy and promotion activities