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Taobao shop, how to promote soft text?
Online shop soft text promotion is a form of promotion outside Taobao station, which mainly attracts consumers' attention by writing related articles. Because this form is suitable for any type of online shop promotion, it is deeply loved by Taobao sellers. A good promotional soft article can not only directly bring consumers, but more importantly, it can even change many people's consumption habits and thinking. So how can we write a good promotion soft article?

How to write a good promotion soft article?

First, of course, writing soft articles is not just fun for readers to watch. The most important function of soft text is to promote its own products through it. In this way, when writing a soft article, the first thing to pay attention to is the starting point of the article, that is, how to perfectly embed the information such as products, services or brands that need to be promoted into the content of the article. The most important thing for a good soft article is to look natural, so as to give full play to the role of soft advertising.

Second, for soft articles, the title is the key to decide whether the reader clicks, so the title of soft articles must be vivid. Whether an article is attractive depends on whether the title of the article is brilliant or not, and whether it can arouse people's strong interest in reading just by reading the title. Otherwise, even if the content of the article is no matter how good, not many people will read it.

Third, the lead is the continuation of the title, so the soft text should ensure that the title is attractive and exciting enough. Whether a soft article can attract readers, the title and lead should play more than 60% role, and sometimes even play a decisive role.

Fourth, the writing of soft articles also needs to have a clear theme. A good soft article can't be full of saliva, so that readers can't remember what they read and wrote after reading it. An article is a good one only if it leaves a deep impression after reading it.

Finally, writing soft articles can refer to more authoritative languages. Most people have instinctive fear of what they don't know, and they are more willing to believe the opinions of authoritative organizations or celebrities, but they have instinctive aversion to self-promotion and boasting. Therefore, when writing soft articles, they can quote more authoritative opinions and languages of third parties, which can give readers a professional feeling and gain readers' trust.