100 is an expensive book. The price of general books is around 30 yuan. The more popular, the cheaper, the more professional and the more expensive.

Generally speaking, the author's royalties are around 8%.

The publishing house's various costs are around 35%, with a 60% discount on sales and a gross profit of around 25%.

Bookstores usually sell at a 20% discount, and there seems to be a 20% gross profit in the middle. If there is a wholesale link in the middle, then wholesale may have a gross profit of 5-8%.

This is average, but the royalties of each book are different, some are 10%, and some even publish books at a discount. If the publishing house controls it well, the cost can be lower, but the sales of books with a price of 100 yuan are generally small, and the cost of a single book may be high. Wholesale profit is relatively thin. Retail depends on whether there are any discounts, and whether the quantity is large or not.