2.66 million copies. Oriental Select is the only live broadcast platform of agricultural products under New Oriental. The live broadcast team chose the combination of knowledge and learning to broadcast live and sold 2.66 million single books. Its anchor Dong likes to explain knowledge in English during the live broadcast. In June, 2022, Dong, selected by Dongfang Online, a subsidiary of New Oriental Online, became a celebrity of webcasting, which caused widespread spread and discussion on social media.