"6 18" originated in JD.COM. 1June, 998 18 JD.COM company was established, so JD.COM designated June18 as the JD.COM Store Celebration Day. On this day, JD.COM will launch many preferential activities. Since 20 13, e-commerce platforms such as Tmall and Taobao have followed suit and launched preferential activities on this day. So 6 18 became a shopping carnival.
JD.COM officials explained that "6 18" happened to be in the off-season in the first half of the year, and it was not far from Children's Day, so it was very suitable for holding large-scale promotional activities to attract consumers to buy online. "6 18" has been growing and becoming an important marketing node for e-commerce platforms and brand businesses with various concessions, rich and diverse commodities and fast and convenient logistics services. At the same time, it has become an important period for consumers to meet summer demand!
"6 18" shopping strategies and skills;
1. Prepare for shopping in advance.
A few days before the start of the activity, search for the goods and brands that need to be purchased, and join the shopping cart at the beginning of the shopping festival to facilitate ordering and quick payment.
2. Use the platform skillfully to find coupons.
Many stores will provide various forms of coupons, which can effectively reduce shopping expenses. It is recommended to collect it in advance and use it on the day of the 6 18 shopping festival.
Step 3 compare prices
The same product, different platforms and different merchants may have different prices. You can get the most suitable product through price comparison.
4, spike+snap up
At the same time, paying attention to the spike buying activities of various stores and platforms can save a lot of money, and which one is cheaper and which one is more favorable.