The author (editor Liu) holds a master's degree in journalism and communication from Xiamen University and an international MBA from Tsinghua University-Massachusetts Institute of Technology. With ten years of media experience, he founded the Internet writing education brand "Editing Classroom", taught writing methods and trained nearly 65,438+10,000 students. He has coached students to publish many books, undertaken many corporate advertisements and new media operations, and published "You and success have only one truth starting from zero".
Do you know the correct way to open this book? Look at the preface of Cao Zhi's Seven Steps to Poetry, which will definitely make you feel interesting!
The following mainly introduces the content of "seven-step writing method", that is, seven chapters of the article.
The so-called "seven-step writing" is the seven steps of writing: 1. Adjust the mentality; 2. Prepare information; 3. Find a narrative method; 4. straighten out the logic; 5. Choose a good language; 6. Imitate routines; 7. Adapt to new media.
Chapter 1: Writing Warm-up
Section ***5 of this chapter introduces three problems that need to be solved in writing (section 1~3), four major problems that need to be overcome (section 4) and four directions that we need to make writing clear (section 5).
The three questions in the first three sections are the three major problems that we beginners of writing face: What is writing all about? What's the use of writing? Has anyone seen your work? I will answer them one by one in the article.
Chapter 2: Accumulate materials.
Section ***4 of this chapter introduces the accumulation method of writing materials.
Section 1: Accumulate materials in life, that is, record the perceived things in time through the six senses of the human body-eyes, ears, nose, tongue, body and mind.
Section 2~4 introduces three other methods of material accumulation, namely, interview, note-taking and quick network search. Interview someone to collect materials through an interview template; Accumulate writing materials through daily notes and reading notes; Using internet to find indirect materials quickly. For each method, the book lists very practical cases and specific methods.
Chapter III: Mastering the narrative method of the article.
The third section of this chapter introduces three narrative methods of writing, namely story narrative method, pyramid narrative method and brain hole narrative method. Here I tell you: whether speaking or writing an article, the way to make things clear is narrative method.
Section 1: introduce the three magic weapons of story telling in chronological order: "Time lapse method"; "Event situational method" describes the development of things step by step, allowing readers to follow the context of the story; All the contents are centered around a core point, all the contents are extensions of the core point, and they are also the "topic divergence method" used to support the theme conclusion.
The second section: Introduce a magical narrative method, which is a pyramid narrative method that tells the conclusion first and then explains the reasons. Using the golden pyramid principle can also help the writer find the writing style before writing: first list the arguments, then find out the hierarchical relationship between sentences from supporting arguments to sub-arguments, plan clearly according to the hierarchical table, and finally break the sub-arguments one by one.
Section III: Introduce a narrative method with wide brain opening. As long as you have imagination and a big brain hole, it will be more interesting. If your imagination is not enough and your brain hole is not big enough, you can also practice and master this method according to the specific methods listed in the book.
Chapter three: The logic of writing.
Section ***4 of this chapter introduces the logical methods of writing: how to start the article (section 1), how to connect loose materials (section 2), how to turn isolated content into a whole (section 3), and four methods at the end (section 4). Each method has very practical examples for reference.
The author emphasizes avoiding "local swelling", writing articles with a center, a head and a tail, and support to avoid top-heavy or top-heavy problems.
Chapter Five: Tempering Language
Section ***5 of this chapter introduces the tempering of language.
Section 1: introduces the three-layer structure of language-words, sentence patterns and styles.
Section 2: The author advocates "good article, no nonsense", that is, a good article means not to say useless sentences, and strive for accurate meaning, clear meaning, rich meaning and clear structure.
Section 3: Let's pay attention to the description of details, which will bring a sense of picture and immersion and play a great role in details.
Section 4: Learn to write dialogues first, use different ways of dialogue (plot development, position display, metaphor pun) to make the article come alive, learn to write dialogues, and you will win half the battle.
Section 5: Tell us that a good article is revised, and any article should be revised repeatedly after the first draft is completed. The author emphasizes that "tempering" is the whole of writing.
Chapter Six: Template Writing Method
Section 3 of this chapter * * * introduces the writing method of the template.
1 Part: Introduction of the writing template, with a quick manual of 18 official document writing template, which explains in detail the writing methods and detailed steps of notification, analysis, planning and summary.
Section two: The author puts forward the view that imitation is much more advanced than plagiarism. He told all those who are afraid of writing that they can try to copy the successful experience of the master first and improve their level quickly. However, imitation cannot stay on the surface. To learn the method of "understanding cows", it is much easier to take apart the article and understand the values behind it, its logical framework, its narrative skills and its language.
Section III: The methods of storytelling are introduced, and the author explains the methods and routines of storytelling from the content design and structure design of the story. In his book, he argues that all writing routines have rules to follow. Whether it's official documents, chicken soup or stories, there are reference templates. Even the story lines of TV dramas or movies have various plot routines, such as: Hollywood-style routines in the United States, Bollywood-style storylines in India, Korean classic screenwriters, Japanese classic screenwriters, and French classic movie storylines. ...
Chapter 7: New Media Writing
Section ***5 of this chapter introduces new media writing.
Section 1: The author uses eight key words: reader analysis, market segmentation, writing objectives, reader interaction, hot spots, self-communication attributes, stylization and multimedia to make clear what new media writing is.
The second part: The author tells us four ways to find topics in new media writing.
Section 3: The author tells us three ways to quickly understand the effect of the article.
Section four: The author teaches us how to protect the copyright of new media writing. If you want to support yourself by writing in new media, you must read it carefully.
Section 5: It is not a dream to support yourself by writing. The author tells us that writing is a tool and a basic skill that everyone should have!
In addition, in Appendix I at the end of the book, the author lists 50 questions about the basis of writing in detail, and introduces in detail the problems we will encounter when we meet for the first time and their solutions. Appendix II published three articles by students from Grade One, Grade Two and Grade Three.
If you still don't understand the writing routine, please refer to the content summarized by the author in ten sentences:
1, learning to write is not learning "unique skills", but learning steps and knowing what to do in each step;
2. Think clearly about what you are learning to write for. What problem to solve for you;
3. The accumulation of materials is the basis of writing, so we should establish our own "writing material library";
4. The narrative way is not "telling stories", but how to "make your topic clear";
5, the article is not the accumulation of material, it needs the logic of writing;
6. Language is the face of an article. A good language has three elements: accuracy, richness and naturalness;
7. The secret of writing is "template". If you write in a specific format, you will write like a fly;
8, new media writing, not new wine in old bottles, but writing with readers as the center, just to please readers;
9. Learning to write is to become a real expressive person, and fluent words can be expressed fluently;
10, the best way to learn to write is to practice, keep practicing, find the feeling, and you can learn to write.
Finally, I end with a sentence from the author: any writing is for yourself, no matter whether you regard writing as a tool, a skill or an attitude towards life. Finally, all these things end in different ways, and writing brings you a comfortable and free state when facing the uncertain world in the future.