Recently, Douban will launch its first content paid product Douban Time, and it is ready to start to open up the situation in terms of platform payment. At present, many platforms have begun to pay, and there are many douban in the battlefield of content payment. However, the content of douban is paid, because it started late and now the form is relatively simple, so there are still many things to be tested. I don't think Douban can see its current potential only from the analysis of future effects.
In 20 16, banks and answering companies began to work hard on paid content. In the past year, these platforms have made many changes and reforms in the form of paid content, attracting many netizens to spend money to watch the content of their platforms. With more and more players, personal preferences are completely different. These platforms have more and more forms in content and attract more and more players.
Douban time is the content of Douban's launch this time, mainly from the cultural point of view, inviting users to talk about poetry with Beidao. This form is rare in other platform content, but people who like it don't know how many. Although it is the first time to test the water, I think the form of watercress is too simple, and it is difficult to get everyone's approval if you charge.
However, there are indeed many registered users of Douban, reaching1500 million, most of whom are white-collar workers and college students. Douban has formed a relatively independent platform, and the energy is indeed not small. The content of this payment is mainly aimed at white-collar workers and some college students. To put it bluntly, it is aimed at literary youth. However, the strength of Douban should not be underestimated. Therefore, I think some fans of Douban should be able to respond by paying for water.