The traditional car 4S shop model is "people looking for cars"-you can go to a 4S shop if you want to buy a car; The new experience store model of new energy vehicles is "looking for people by car".

On March 12, Hongqi Automobile held a grand new vehicle launch conference in wanda plaza, Feng Ke. It is said that FAW Hongqi cooperates with Wanda and plans to open more than 60 experience flagship stores in wanda plaza this year.

At the same time Tesla, Weilai, Nezha, BYD, Geely, etc. Are accelerating their expansion in shopping centers in popular business districts.

Place C on the first floor of the shopping center used to be the world of international big-name beauty cosmetics and gold jewelry brands, but now it is reserved for new energy vehicles.

Why do shopping centers have such changes and warmly embrace new energy car companies?

Get the title and analyze the following reasons:

First, new energy car companies are more willing to spend money than traditional brands such as beauty cosmetics and gold jewelry.

For example, Weilai Automobile is located in Weilai Center, Wangfujing Oriental Plaza, Beijing, with two floors of 3,000 square meters and an annual rent of 80 million.

Second, the presence of new energy car companies can also attract passengers for shopping centers.

Last year, Beijing Heshenghui Shopping Center and new energy automobile brands held a car festival, which was huge in scale and attracted more than 3,000 consumers to test drive, adding a lot of exposure to both sides.

The Secretary-General pointed out that the core goal of new energy automobile brands at this stage is to rapidly increase sales and maximize the market share of independent brands.

Just like the online car ride in those days, * * * enjoys cycling. Whoever has market share will seize the right to speak in the future.

Walking into the shopping center, we will experience the third space with the theme of automobile culture, including kitchen, library, coffee shop, parent-child center and office area.

We drink coffee, read books, chat, have a rest, walk the baby and buy a car by experience, which makes life more leisure, convenient and comfortable.

Second, the future intelligent transportation

20 19 China municipal government put forward in the Outline of Building a Powerful Transportation Country that by the middle of this century, the people will be satisfied, safe and powerful, and a leading transportation country in the world.

Intelligent transportation is a part of smart city, which carries more intelligent future and people's yearning for a better life.

In 2020, Baidu released the "Baidu Apollo Intelligent Transportation White Paper", which systematically expounded the ACE intelligent transportation concept for the first time.

ACE intelligent transportation mainly achieves three goals:

First, reduce traffic accidents and make travel safer.

The second is to meet the challenge of urbanization and ease traffic congestion.

The third is to help the country achieve the goal of peak carbon dioxide emissions and carbon neutrality.

In the future, we will enjoy a safe, smooth and low-carbon transportation network and a free, personalized, continuous learning and evolving mobile life and work space. "

Third, the age of man-machine mixing

Mr. Li Yanhong said that deep learning and intelligent robots are rebuilding cars, transportation and cities in the future.

The era of man-machine mixing is coming, and automobile robot will be the most mainstream robot form.

Automobile robots will have the following abilities: safe automatic driving, moving the third space, and caring intelligent assistants.

A brand-new era of intelligent robots is coming, and transformers may appear in front of us. The future can be expected, let's wait and see.