Amazon was founded in Seattle. No one expected that this company, which only operated online book sales at first, later became the largest online e-commerce company in the United States. Today, Amazon is the online retailer with the largest variety of goods in the world;

Apple's electronic accessories products are relatively easy to counterfeit, and the ultra-low price has attracted countless consumers. Under this phenomenon, genuine Apple manufacturers are particularly "difficult". It is not difficult to understand why they are angry with Amazon, saying that it is "suspected of colluding with counterfeiters."

Birkenstock, a well-known shoe brand, even said directly that "Amazon is an accomplice of counterfeiters". German sandal brand Birkenstock is deeply troubled by fakes. It opens Amazon's page, which is full of knockoffs. This century-old brand, angrily "quit the platform", announced that it would stop selling products in Amazon.

Directly supplied by the publishing house, the product production cycle is short and the production cost is not high, so there is no reason for the publishing house to supply fake/pirated goods. For other product lines, suppliers may be manufacturers or trading companies. After the legal affairs department has examined the qualifications of suppliers, suppliers can arrange the supply.

When goods are put into storage, the warehouse will not check whether the goods are genuine or not, but only check the product code (called ASIN by Amazon) and quantity. Suppliers may supply fakes to Amazon for various reasons. Cosmetics are the hardest hit areas.