Selling point one: the author is well-known and has a relatively fixed readership.
Professor Yao is one of the famous speakers in CCTV Lecture Room. At the invitation of CCTV, he gave a series of speeches on Wang Guowei, a master of Chinese studies, and Laozi's culture, which influenced millions of people across the country and received rave reviews. Yao is also a famous lecturer in Shanghai TV's Cultural China. At the invitation of TV, he gave a series of lectures about Confucius, which was widely praised by the audience and won the "most affinity" award. TV lecture books have become bestsellers.
Yao, Master of Arts, graduated from Chinese Department of Nanjing University. He is currently a professor, doctoral supervisor and director of the Institute of Ancient Literature of Jiangnan University, which is directly under the Ministry of Education. He was awarded the title of "Master of Jiangnan University" by the school and was selected as one of the "most popular teachers" by students many times. He was awarded the Young and Middle-aged Award for Outstanding Contribution at the ministerial level. He has been to Japan, Singapore, Hongkong, Taiwan Province and other places for lectures and academic exchanges. In recent years, he has made dozens of speeches in the cultural forum columns of many TV stations across the country. He is knowledgeable and eloquent, and has many "fans" among students and TV viewers. He is an "academic star" with high gold content, and his lectures and works have been recognized by the market.
Selling point 2: the market space is large, and there are few similar books.
At present, the "Sinology craze" in China is in the ascendant, and books related to sinology classics, especially those interpreted by famous contemporary scholars, are either best sellers or best sellers. The Book of Filial Piety is also a classic of ancestral wisdom, which has been circulated for thousands of years. As one of the Thirteen Classics, it also needs a modern interpretation to meet readers' reading expectations. However, compared with many books on the market, such as The Analects of Confucius, Laozi and Zhuangzi, there are few books related to the Book of Filial Piety, and the explanations by famous artists are even blank. The formation of Yao's wisdom in reading classics.
Selling point 3: suit both refined and popular tastes, and "read" to apply.
Interpreting classics from a contemporary perspective is the best way to popularize classic books, while the combination of knowledge and humor is the author's specialty in speaking and writing. In addition, this book is illustrated with pictures and texts. While translating Yuan Dian, it lists a large number of modern cases. Therefore, it will be refined, popularized and applied "reading".
Selling point 4: the content is comprehensive and authoritative, and you can get what you want.
This book has five parts. Readers can learn about the Book of Filial Piety in all directions, and they can also read it from any interested aspect: Modern Application/Classic Original Meaning, Wisdom/Mystery, Book of Filial Piety/Twenty-four Filial Pieties. In addition, because the author wrote this book as a rigorous professor and a popular speaker, he can study and read at leisure.