The traditional marketing model and business logic are very simple: marketing-advertising-sales-closing, but this business logic has changed greatly because of the development of business environment and times, especially the impact and influence of the Internet. Traditional advertising costs a lot, but the effect is reduced and the homogeneity is serious;

For example, in the past, you only needed to "spend money on advertising" to "make a deal-make money". At that time, I spelled "capital+dare to do". The more you invest, the more money you earn. Now, this is impossible. Domestic products are highly homogeneous, and products are "lifeless"

A product without "spiritual attribute" can't meet the "personalized needs of consumers with rich material consumption", so the first link of "socialization" appears, that is, the product changes from functional material attribute to "spiritual attribute", and then we emphasize that the brand should have "spirit"

For example, Huawei is Zheng Fei, Xiaomi Leijun and Dong Mingzhu. Socialization first appeared in "product brand upgraded from functionality to spiritual attribute."

Traditional marketing has failed, and new Internet marketing has been transformed. Internet marketing has four stages: traffic is king, fans are king, community is king, and socialization is king. Each upgrade is to solve the sense of participation, sharing, interaction and glory. These four points are "the core of socialization"

What is a group based on community-based e-commerce? Simply put, it is a "similar party." The community is your company, your platform for selling goods and your "cash machine". But what is more needed is to operate the community in a systematic and team way. Social economy is actually "the initial stage of early social marketing". Community marketing puts forward a requirement: "participation, sharing, interaction and sense of honor", which are the core of socialization. Community-based e-commerce will still be applicable for a long time. For example, Pinduoduo is a typical successful case of "community e-commerce".

In the past, we were all "marketing-promotion-sales-transaction = acquaintances", and this "acquaintance" often scolded you for "unsatisfactory products and poor service", which showed as follows: buy first and then serve; Now the business of the Internet is to be in a "group" with you first, or to be a "friend" from the media. This process is the process of "socializing first, serving first, and then closing the deal". Then let's say: Is it important to socialize? This is very important.

Here we will strengthen the two key points of this paragraph: 1, the Internet has changed the logical relationship between "acquaintances" and "strangers"; 2. The logical relationship of business transactions has also changed: socializing first-then closing; Socialization comes first, which is the core premise of all new business operation rules in the future.