As for the etiquette of commercial sponsorship activities, we all know that commercial sponsorship activities need to be carefully planned and organized, and people who participate in commercial sponsorship activities need to know some etiquette. The following is the etiquette introduction of commercial sponsorship activities, hoping to help everyone!

Commercial sponsorship ceremony 1 sponsorship is a common form of public-private relationship. Units and organizations undertake certain social responsibilities by sponsoring cultural sports, welfare undertakings and municipal construction. Through activities, we can expand the social influence of the organization, establish and improve good relations with the government and all walks of life, and enhance visibility and reputation.

What types of sponsorship are there?

Sponsorship activities take many forms. As far as sponsors are concerned, there are mainly the following types of sponsorship:

2. Sponsor education. This is the most common form of sponsorship. Sponsored education can not only promote the development of education, but also help to establish the image of public relations and achieve good social benefits and influence. For example, the establishment of education foundation, scholarship fund, sponsorship of books and materials, teaching equipment and so on.

3. Sponsor sports. Sports is an activity that arouses widespread public interest and has an impact. Sponsoring sports activities has a strong advertising effect and can enhance its influence on the public. For example, get the naming rights of a sports competition.

4. Sponsor cultural activities. Cultural activities have a large number of audiences, listeners and readers. Sponsoring cultural activities can cultivate feelings with the public and improve the visibility of the organization. Such as sponsoring the production of literary and artistic works, the broadcasting of film and television works, and the performance of literary and artistic programs.

5. Sponsor charity and welfare undertakings. This is also an important way to establish a public relations image. By sponsoring social welfare and charity, we can show our responsibilities and obligations to the society and gain the public's favor. For example, sponsoring the cause of the disabled, respecting the elderly, and donating to poor areas and affected people.

6. Sponsor academic activities. Sponsoring academic theoretical activities can have a good impact on society. Such as sponsoring academic research, academic seminars, academic essay activities, and sponsoring the publication of academic journals.

7. Sponsor various exhibitions, competitions and reward activities. The exhibition has a certain influence, and sponsoring various exhibitions can receive better public relations effects. Sponsoring various knowledge contests and establishing professional award funds are also common forms of sponsorship.

What is the procedure for sponsoring activities?

Sponsorship activities need careful planning and organization to achieve the expected results. The general organizational steps are:

1, project selection. There are two ways to choose a sponsored project. One is to be invited to sponsor, and when the sponsor is invited by the relevant parties, the sponsor responds. First, investigate the reputation investment market and provide sponsorship projects. The selection of sponsored projects requires a detailed analysis of the target direction of sponsored projects and a scientific prediction of sponsorship benefits. On the basis of in-depth investigation and analysis, determine the sponsorship policy, strategy and specific projects.

Step 2 make a plan. Once the project is confirmed, a detailed sponsorship plan should be made. Including the contents, methods, budget and implementation of sponsored projects.

3. Project review. Before the implementation of the sponsorship project, relevant leaders, experts or special sponsorship review committee must be organized for review and evaluation, with emphasis on the feasibility and effectiveness of sponsorship. To examine and approve the sponsorship plan and determine the amount, time and method of sponsorship.

4. Specific implementation. There should be specialized personnel to organize and preside over the implementation.

5, according to the predetermined plan, item by item. In addition to directly participating in organizing activities, we should also make full use of modern media to publicize the purpose, significance and specific projects of sponsorship activities and expand the influence of sponsorship activities.

6. Effect evaluation. After the sponsorship activity is completed, investigate and evaluate the effect of the activity. Check the implementation of the project against the activity plan, and track the influence and effect of the sponsorship activities. If the effect is not obvious, it is necessary to analyze the reasons and learn lessons so as to improve.

What should sponsorship pay attention to?

When organizing and planning sponsorship activities, we should pay attention to the following issues:

1, focusing on social benefits. Sponsorship is an activity that emphasizes social benefits. Establish an image, expand influence and cultivate feelings through activities. When choosing sponsorship projects, priority should be given to the sponsorship of charity, social welfare and education. In the process of sponsorship, we cannot pursue commercial purposes, bargain with each other, or include other commercial purposes, such as promoting products and attaching exchange conditions.

2. Choose the right time. Sponsorship activities have a problem of using opportunities and choosing opportunities. If you can take advantage of some important events and festivals. For example, use Teacher's Day to reward teachers; Use the Double Ninth Festival to sponsor activities to respect the elderly; Use Environmental Day to sponsor environmental protection activities.

3. Use appropriate methods. There are many ways of sponsorship, and which one is the most suitable and the best effect needs to be carefully chosen. According to the ability to bear the amount of sponsorship, you can choose naming rights and other influential ways. Other ways, such as the right of authorship, the right of advertising, and the right to express thanks, can also achieve good results.

4. Observe the sponsorship etiquette. In the sponsorship activities, we should abide by certain norms and hold the donation ceremony in accordance with the standardized practices. When discussing sponsorship, we should fully negotiate. You can't be rich, ask exorbitant prices, impose harsh conditions, make people unacceptable, or even do unpleasant things. For recruiters who obviously fail to meet the requirements, they should be honest with each other and explain the restrictions of policies or conditions clearly.

Etiquette of commercial sponsorship II. Sponsorship etiquette generally refers to the relevant etiquette norms that should be observed in the whole process of preparing and holding sponsorship meetings. Sponsorship is one of the public relations activities concerned by business departments. For business departments, it is a regular form of business activities to actively participate in sponsorship activities as much as possible, and it is also an important means to coordinate the public relations between the unit and the government and all walks of life. Therefore, sponsorship has always been highly valued by the business community, and a lot of manpower, material resources and financial resources have been invested.

Etiquette for sponsoring conference preparation

1, investigation and demonstration.

Before making a formal decision on sponsorship, it is necessary for the sponsor to conduct preliminary research and demonstrate the necessity and possibility of sponsorship activities in detail. Under normal circumstances, after receiving sponsorship requests from other units, organizations or individuals, business units should carefully study whether to sponsor, what specific forms to take when sponsoring, and the amount of property specifically sponsored.

2. Expected plan.

Once a business unit decides to sponsor an activity, it should start to make a detailed sponsorship plan to ensure its success. In the process of making the sponsorship plan, we must establish the correct guiding ideology. Ensure that the activities are consistent with the business strategy and public relations objectives of the unit, and at the same time realize that the ultimate goal of sponsorship activities should be to benefit sponsors, sponsors and society at the same time.

3. Verification and review.

Sponsored project audit mainly refers to the approval and audit of sponsored projects that sponsors have participated in in in advance. Under normal circumstances, the organizer is responsible for the department hosting the event. When reviewing sponsored projects, the relevant personnel must have a high sense of responsibility. Make a detailed analysis and research on each specific link of the sponsorship activities one by one, and strive to find and solve problems in time and effectively, so as to prevent problems before they happen.

4. gain influence.

Before the major sponsorship activities are officially implemented, the sponsor and the sponsor shall formally sign a sponsorship contract or sponsorship agreement, which shall be notarized by a notary office. In the process of sponsorship, sponsors must be cautious everywhere. We must treat sponsors equally and strive for social understanding and support from sponsors. If possible, the organizer shall, in the process of implementing the sponsorship plan, properly publicize itself under the premise of laws and regulations, so as to expand social influence and improve visibility and reputation.

5. Choose a venue to sponsor the conference.

The venue of the sponsorship meeting can generally choose the conference hall of the sponsor unit or rent the conference hall of the society. The conference hall used to hold sponsored meetings should be clean and lightly decorated, and its size must be proportional to the number of attendees. Generally speaking, the venue for sponsoring the conference should not be too luxurious and ostentatious. Otherwise, it is likely to arouse the dissatisfaction of the organizers, which may lead to the feeling that the sponsored units are not doing their business properly and are flashy.

6. Choice of sponsors.

Participants in the sponsorship meeting should be fully representative, but not too many. In addition to the organizers and sponsored by the main person in charge and staff representatives, the host meeting should focus on inviting government representatives, community representatives, representatives of the masses and journalists to participate. When inviting journalists, we should pay special attention to inviting people from television, newspapers, radio and other media who have great influence in the country or the region to attend the meeting.

Etiquette that should be paid attention to in the process of hosting the meeting

1, declared open. Before announcing the official start, the host invited the distinguished guests to take their seats on the rostrum. Before playing the national anthem, all the participants must stand up. After playing the national anthem, you can also play the signature songs of your unit. Sometimes, playing the national anthem and playing the company's iconic songs can also be changed to singing the national anthem and singing the company's iconic songs.

2. Sponsor officially implements sponsorship. The sponsor representative first appeared and orally announced the specific way or amount of his sponsorship. Subsequently, the representative of the organizer took the stage. The two sides shook hands warmly. Next, the sponsor representative will formally hand over a huge cheque or physical list with a certain amount.

3. The representative of the sponsor made a statement.

4. The representative of the organizer made a speech.

5. Statements by guest representatives.

expert opinion/advice

Compare the implementation effect with the previous plan. Focus on whether the sponsors have really achieved their sponsorship intentions and whether the predetermined goals of the sponsorship activities have been achieved. Grasp the degree of recognition of sponsorship activities by all sectors of society. And through various surveys, we can understand the real evaluation and views of all kinds of public, including organizers, local governments and news media. Discover the advantages and disadvantages of sponsorship activities in time. We should conscientiously sum up the reasons for the success or failure of sponsorship activities. We should not shy away from our own problems and other problems. And understand the problems existing in the implementation of sponsorship activities. No matter whether these problems are expected or not, no matter where the reasons are, we should conscientiously sum up, treat them correctly and attach importance to them.