██: At present, there are no DM advertisements in China. The State Administration for Industry and Commerce has an internal control standard in February 1996, which was agreed by the publishing department.
In this case, you can publish information content that does not include political news and literary works. At present, we have seen the following situations.
Conditions:
First, any printed matter with advertising content can be approved according to the license of the region or industry, but it needs to be approved according to the advertisement of printed matter every time.
Check. At present, postal DM, telecom operator DM, financial office DM, or industrial and commercial department DM, commercial department DM.
It's all in this form, because it doesn't contain information content, it can't be priced, its readability is poor, its cost is high, and its operation and development are difficult.
The actual advertising revenue of DM accounts for 70% of the total advertising revenue in the west. If DM can put it down. All the above institutions will become giants.
2. For commercial information, more than 2,000 copies are issued, which are printed materials issued by the information management department in the form of paper media licenses.
As an information release, advertisements have different management regulations in different provinces, but generally they have to go through the pre-approval of the press and publication department, as well as paper.
Media license number, internal quasi-confirmation number and print advertisement number. The license number of paper media is a one-time application and must be verified internally.
Number, print advertising number one by one for review and approval. This is our usual sense of DM. However, it is difficult to approve, and many places do not approve it.
You can take a DM like HC Business Information and cooperate with the press and publication department. Generally, they will do it within 2 months after asking their superiors.
Batch, (there will be interviews with competent leaders, study and publish advertising laws and regulations, and obtain advertising censorship certificates) for specific groups.
You have to pay for this. Payment of copyright fees shall be made by 50 yuan/Thousand Words or through negotiation.
★●★★★★★ Internal quasi-printing and publishing
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Accept applications. Specifically, there are the following situations.
First, information, issued more than 200 copies, mainly used for industry exchanges and information release, published in assembly form, including
A factor in paying royalties. Generally press 10-20 yuan/thousand words, or negotiate.
Two, newspaper clippings and reproduced materials, issued more than 50 copies, belong to the rational use of information materials, do not need to pay copyright fees. Usually very small
A large number of newspaper clippings and photocopies can be delivered to the industrial and commercial departments, and economic information technology consultation and exchange licenses can be opened. Specializing in cutting revenge
Printing information services need to be pre-approved and persuaded by the Press and Publication Administration. If it is difficult to persuade, you can ask the government for legal affairs.
Comrades tell them about policies. Generally, a deposit of 30,000 yuan or an institutional guarantee can be approved. Newspaper clippings and copying services
Internal quasi-confirmation shall be examined and approved once every six months, bound in January and February, and sent once.
Three, literary works, generally in the name of individuals to apply for, the circulation requirements indicate less than 2000 copies.
Four, the paper technical exchange set, generally apply to the organizer.
★●★★★★★ Internal quasi-printing publishing operation, pricing and subscription
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Training centers, training institutions and other non-academic levels, it is easier to start) or business research institutions, associations can also be. such
Publications can be advertised in the industry at the cost of works (advertising belongs to information processing), but if the content is advertised to the public, it cannot be marked.
The production cost, and the words "free reading, internal communication" need to be clearly marked. The internal approval is generally 20 yuan/Zhang Sheng, and the reading fee is 20.
0- 1000, more than 500 bidding fees. 1000/ issue has a huge amount of advertising content. If there are more than six issues a year, you can consider it.
Easy to open, universal in the province. There is no problem as long as the local publishing department allows it. Other areas cannot be treated as illegal publications.
★●★★★ About layout
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Magazine and newspaper, 8 format, Computer World, China Computer News.
Newspapers and magazines open Cui Wen magazine on 16, and there is also a dial-up club for music stars (featuring 3-9 articles on one page).
Chapter, adopted by many information classes)
Books and magazines 16 Open bookstore magazines and fashion magazines. Vision 2 1 magazine. There are many academic analogies, advanced, serious and fashionable.
Magazines,
Magazine books 25, 32 open. Hope magazine, think twice magazine, Vientiane magazine
Newspaper books are 16 and 12. Used in sports, fine arts, art and photography, out-of-print Jordan is the representative and also
There is a movie poster with strong visual impact. ,
Book newspaper 16 runs 8 times, usually pictorial. Angle and weekend pictorial
★●★★★★★ Management of minority publications
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Give a few cases.
1. Literature Magazine (Cool)16,64p, 6 yuan, need to enter the bookstore. In the form of serial number. Use a different one
Version of the serial number of the organization, but the contact address and host remain unchanged, and the price is unified with the series, but it is handled at a special price. Take other people's books like this.
One of the numbers. The cost is only 3000 yuan. But it is difficult to spell the series, and it can be operated at 10000 yuan.
Second, the daily information journal is 16, with 24P-48P per issue. Journals (published on Friday) use CD number, 1500/ year. Country 2
0 distribution agent (distribution point), 100 city has distributors. Issue 2000 copies.
Third, financial instruments. 2,000 copies are distributed free of charge every 48P-64P for half a month, supplemented twice a year, and 10000 copies are distributed. Every issue of 20 yuan.
Half a month is mainly for the convenience of receiving advertisements.
Third, the model magazine. DM advertising giveaway 64P with sample 10 yuan/issue. Take model shops and exhibitions.
Four, astronomical science internal quasi printing and publishing in 6 yuan.