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Revealing the real estate promotion, 8 tricks, don't be fooled.
China real estate has been developing for almost twenty years. We have always heard that there are all kinds of shady real estate sales, but what is shady? What secrets do developers hide in the sales process? What should consumers pay attention to? Let me unveil them for you today.

First, create the illusion of selling well.

Every project opens, there will be a very hot sales phenomenon, and some even "Japanese CDs". You often see the slogan that a real estate sells for hundreds of millions in a few hours. When you look at the house, you will often see the words "sold out" hanging on the sand table or on the sales control column of the sales office. In fact, these are all developers in order to create a sense of tension, so that you feel that there are several suites, and you have not fully considered the impulse to sign a contract and pay the advance payment.

Second, the amount of the deposit is correct.

When you show a little intention to buy a house in the sales office, the salesperson will tell you that someone looked at the house in the morning or yesterday, and will pay a deposit to sign the contract soon, and even answer a phone call on the spot. Eldest brother said you would give it to someone else if you didn't come. On the other hand, he will tell you that if you really want this suite, you will not keep it for him if you pay the deposit first. You said you didn't bring much money today, so he said how much you wanted, even 12 thousand. If you really don't want it, he may ask to go to the nearby bank with you to get it. In order to catch your impulse.

Third, arbitrarily promise to exaggerate the fictional gift area.

The house price is so expensive that when we buy a house, we are generally more concerned about the house price. Spend the same money, hoping to get a bigger area. Therefore, the sales staff grasped the psychology of consumers and tried their best to make up the "gifts" area. Two-bedroom to three-bedroom, balcony to study, storage room to room, aisle to indoor space, one to two floors and so on. In fact, these are all areas that developers "steal" in order to hit the edge of the floor area ratio and improve the land utilization rate. The so-called gift is also illegal, and even disputes will arise between the property and neighbors in the later period.

Fourth, borrow chicken and lay eggs out of nothing.

In the process of sales, sales staff will say that the environment of the community is perfect, and sometimes they will say that the surrounding municipal green space is the supporting project. Even the road noise or high-voltage power lines that doubt you will say that the company will coordinate with the government and will definitely move out within two years. In fact, these are beyond the control of a development company, and the change plan of municipal green space, roads and power lines is beyond the control of real estate companies, so we can't believe that the sales staff can talk like a flow of words.

Verb (abbreviation of verb) Gold member VCP internal subscription

You are required to pay the membership fee in the form of internal subscription or so-and-so membership, which will be converted into the house payment after the opening, and there will be a large percentage of concessions, such as 1 10,000 to 20,000. In fact, this is a flexible way for developers to collect housing deposits without obtaining pre-sale permits. One is to bind consumer groups, and the other is to facilitate capital turnover. In fact, it is illegal for developers to charge internal subscription fees and VIP membership fees in disguise before obtaining the pre-sale permit.

Sixth, the furniture in the model room has shrunk and the space has become larger.

When buying a house, the salesperson will definitely show you around the model room. If it is a model room decorated with real objects, it is still possible. If it is a model room built by the sales office, you should pay attention. Although the salesperson will tell you that it is one-to-one, the furniture in the model room is likely to be customized in a smaller version, so you will see plenty of space when you visit. Moreover, the partition walls between the examples are all light steel keel gypsum board walls, which are less than half of the concrete walls, so the room space will be 10-20 cm. We'd better look at the real thing when we actually look at the house, or you can take a tape measure and measure it yourself. Don't think that the house has shrunk after buying a house.

Seven, exaggerate the propaganda and flaunt the high-end.

Most real estate projects will be called tall in advertisements. Royal model, downtown, luxury club, mature facilities, Spanish garden, luxury life, quality life, distinguished choice and so on. Just listen to these tall words. These are all words that the planning company has racked its brains to come up with. If it is not written in the contract, no matter how beautiful the sand table and the beautiful renderings are, you can only think about it. What I will give you in the future may be just an ordinary community and ordinary greening.

Eight, the city's sub-center, the new CBD

Some developers clearly take land in the suburbs but flaunt that they want to build a city sub-center or a new business center CBD. Raise house prices through these slogans. In fact, these places will not be perfect in recent years, and life is not convenient. If the developer is strong enough to really build a sub-center, it will be several years later.

(The above answers were published on 20 17-02-20. Please refer to the actual situation for the current purchase policy. )

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