Advertisements are all in the form of pictures and words, and the layout forms include PC, outdoor advertisements and mobile Internet, which are relatively traditional promotion. Traditional media can rely on TV broadcasting. The rapid development of short videos depends more on young people's love for Internet movies. The audience groups of the two are different, and the media relying on development are also different.
The difference between short video and traditional live broadcast
Short videos and output video works can ensure the instability of fans, and also facilitate fans to leave messages in the comment area, reply to fans, collect fan problems and solve them, which is beneficial to video classification.
Traditional live broadcast can't guarantee the stability of fans, it is not convenient for fans to leave messages in the comment area, and it is difficult for fans to collect questions, which can't be solved in the first time, which is not conducive to audience analysis.
Combining the two ways to attract fans' attention, short video and traditional live broadcast can ensure that fans are not stable, and short video and traditional live broadcast will be the most effective methods.