Digital publishing is an undergraduate major in Chinese universities. This major faces the news publishing industry, especially the emerging publishing industry, and cultivates a firm political belief and noble professional ethics, is familiar with the law of digital communication and publishing integration, and has a high cultural appreciation and innovative spirit.
Mastering digital media technology can solve practical problems in the production, dissemination, operation and management of digital content, and can be competent for the information and communication departments of social institutions such as publishing, media, culture, education and entertainment.
Digital publishing mainly studies the basic knowledge and skills of editing, digital publishing and computer technology, and carries out digital publishing, distribution, dissemination and management of books, magazines, newspapers and music in industries such as network communication, publishing and publicity. For example: the publication of e-books, digital newspapers and digital periodicals.
The distribution and dissemination of online music, the publication and distribution of DVD, the generation and editing of color ring tones and multimedia messages, etc. Book publishing history, network communication, digital book editing, digital publishing technology, introduction to editing and publishing, network editing, multimedia editing, publishing regulations and copyright trade, media operation and management, introduction to sociology.
Development prospect:
Graduates' employment mainly faces new media enterprises such as People's Daily Online, ByteDance and Reading Group, and mainstream news and publishing institutions such as People's Publishing House and China Publishing Group Corporation, and can also be employed in information communication departments of social institutions such as publishing, media, culture, education and entertainment.
It refers to a new publishing method that uses digital technology to edit and process content and spread digital content products through the network. Its main features are digital content production, digital management process, digital product form and networked communication channels. Engaged in the editing, publishing and dissemination of digital media, or the collection, organization, release and operation of new media and network information.