Desk, where we learn to write, is often used for several years, ten years or even twenty years, and it is one of the indispensable tools for classroom teaching in schools. The so-called "desk culture" simply refers to the words or pictures that college students scribble and depict on the desk. Now, in college classes, Reid's desk is no longer neat and clean, and more people "help" it with words and pictures, making it unrecognizable. We hope that through this charity activity, we can establish the consciousness of caring for desks among college students, so as to achieve the purpose of caring for desks.

Second, the activity survey

1, research method

Traditional actual questionnaire design

Search and organize "second-hand materials", such as the Internet.

Use QQ, Weibo, WeChat and other online chat tools for virtual talks.

Publish it to blogs, this website, I love the competition network and other platforms for investigation.

Use e-mail to send a wider range of questionnaires to get information.

2. Respondents

College students in Hunan Institute of Science and Technology

3. Findings

Using the searched "second-hand data", the electronic file of the questionnaire and the actual questionnaire were made.

50 questionnaires were actually distributed and 50 were recovered. The actual recovery rate is 100%.

4. Analysis of survey results (omitted)

Project introduction

I. Activity objectives

1, communication target

Let the concept of "desk, culture, not desk culture" be deeply rooted in the hearts of the people.

2. Sponsorship objectives

sponsor

Second, the activity strategy

1, activity theme

Desk, culture, not desk culture.

2. Communication strategy

Because this activity focuses on popularizing the concept of "desk, culture, not desk culture", it is not profitable, so it can be closer to the life of college students in publicity. If you choose QQ and other network tools and use carriers that students are interested in or have more contact with, you can get ideal publicity results.

Because the activity place is in the school, the poster publicity in the early stage should attract students' attention and leave a deep impression. Later activities should also be humanized, so that students can accept this concept in a relaxed and happy environment and consciously take action to care for desks.

3. Sponsorship strategy

In order to successfully hold this event and make it more popular, we will focus on the development of sponsors.

4. Target public

All college students in Hunan Institute of Science and Technology.

5. Main information

This activity should not only make full use of the original media of the school, but also integrate into the new media-network, so as to better strengthen the influence of this activity.

Through many times of communication, the successful development of sponsors provided financial and other help for this event.

Project execution clause

I. Overview of the Project

According to the investigation and study, our group decided to carry out a series of activities to better publicize the knowledge of caring for desks and make college students establish the consciousness of caring for desk culture.

Second, the progress of the project

stage

plan

First stage

preheating time

stage Ⅱ

Deep promotion period

The third stage

Residual heat impression deepening period

Implementation time

March 1 to March 3 1, XX.

April 1 to May 3 1

June 1 to June 30th

Activity content

1, poster campaign.

2. "Take care of the desk, start with me" banner signing activity, and sign up for the volunteer on site.

3. Establish a Tencent Weibo to discuss the problem of taking care of desks.

1. Post public service slogans about taking care of desks in corridors and classrooms of all teaching buildings.

2. Cooperate with the Environmental Protection Association to hold a speech contest on caring for desks.

3, regularly organize cleaning staff to clean the classroom desks.

1. Vote for "Excellent Guardian" in Weibo.

2. Play the video of the whole activity from beginning to end.

3. Cooperate with the Youth League Committee to carry out the activity of "Love is Spring Dawn" and go to compulsory primary schools.

Expected target

Attract students' attention and let them have a general understanding of this activity.

Let the concept of "desk, culture, not desk culture" be deeply rooted in the hearts of the people, and care for the desk with actions.

Deepen the awareness of caring for desks, and let students continue to care for desks with their own actions.

Three. Specific activity plan

Warm-up activities

1) poster campaign

2) "Take care of the desk, start with me" banner signing activity.

3) Establish a Tencent Weibo to discuss the problem of managing desks.

Program debugging time

March 1 to March 3 1

Activity background

March 12 is Arbor Day, and holding activities around this environmental protection festival is conducive to arousing students' scolding.

Activity purpose

Let the theme of "desk, culture, not desk culture" be familiar to everyone, so as to better carry out a series of activities in the in-depth promotion period.

Implementation of activities

1, preliminary preparation

20 posters of "Desktop, Culture, Not Desktop Culture"

Three exhibition boards

Registration form

Three flags

Nine black carbonized pens

Two rolls of double-sided adhesive

Ten volunteers

2. Specific implementation

1) March1to 7.

Put up posters downstairs in each dormitory.

2) March 1 to 3 1

Exhibition boards were placed at the entrance of the canteens in the East Campus, the South Campus and the New South Campus.

3) March 12 at noon (Arbor Day)

Banner signing activities of "Take care of desks, start with me" were held in the East Campus canteen and the New Campus canteen at the South Campus level, and on-site registration was conducted to clearly protect volunteers.

4) March 1 to March 3 1

Establish Tencent Weibo, recruit managers, publish articles and pictures in Weibo, discuss and update the activity process at any time.

Late activities of warm-up activities

Call on volunteers to clear the guards, publicize to the surrounding students, encourage them to join the ranks, and let more students know and participate in this activity.

In-depth promotion activities

1) Post public service slogans in corridors and classrooms of all teaching buildings to protect desks.

2) Organize a speech contest with the theme of "Desktop, Culture, Not Desktop Culture" in cooperation with the Environmental Protection Association.

3) Organize the cleaning staff to clean the desks in the classroom regularly.

Program debugging time

April 1 to May 3 1

Activity background

After the publicity during the warm-up period, I believe that students have a certain understanding of desk culture, but the concept of "desk, culture, not desk culture" has not been deeply rooted in the hearts of the people, so we will continue a series of activities to deepen our understanding and call on more students to join this ranks.

Activity purpose

Let more students know and join the team of cleaning staff to make our desks cleaner.

Implementation of activities

1, preliminary preparation

100 public service slogan

Transparent adhesive 5 rolls

Remove the protective device to clean the sleeve (see the number of volunteers who removed the protective device)

Five posters of the speech.

Registration and preliminary poster

Final poster (TBD)

Clean the guard badge

2. Specific implementation

1) The time is from April 1 to April 7.

Call volunteers to post public welfare slogans about taking care of desks in major teaching buildings.

2) Speech contest from April 8th to April 30th.

Organize the project team and act in unison.

Public registration period

From April 8th to 14.

Duration: including 7 days of pre-publicity and registration.

Objective: To arouse students' attention to the competition, stimulate students to express their desires and attract students to sign up as much as possible.

Publicity method: 1. Set up some publicity: register at the entrance of the dining hall of East Hospital, South Hospital and New South Hospital, and publicize after work.

2. Put ink paintings and hang banners at the entrance of the canteen.

3. Webpage publicity: Publish the holding and registration information of this contest on the websites frequently visited by all students, and pay attention to the competition dynamics in real time.

initial stage

Time: 7:00-9:00 pm from April 18 to April 20.

Venue: Teaching Building 153 17.

According to the registration, the proportion of people entering the finals is determined, about fifteen people. A primary judging panel was set up to preliminarily screen the contestants and determine the list of finalists, which will be publicized the next day.

At the same time, make preparations for the final, communicate with the finalists and ask them to prepare for the final speech.

final stage

The final time is from 7: 00 pm to 9: 30 pm on April 25th.

Final venue: Academic Lecture Hall of East Campus Library

procedure

The host announced that the top seven contestants would give speeches (entertainment programs can be inserted in the middle).

Interact on stage and off stage. After discussing the topic of desk culture, eight contestants will give a speech (entertainment programs can be interspersed in the middle). In the awarding session, the organizer summarized the activities and the host announced the end of the competition.

Awarding: Please invite the awarding guests to award the prize of caring for desks to the winners of the speech contest. Prizes are cash and prizes provided by sponsors. The prizes are distributed as follows:

First prize: 1 person gets a bonus worth 100 yuan and issues a certificate of honor.

Second prize: two people, each with a 80 yuan prize and a certificate of honor.

Third Prize: Three winners, each 50 yuan Prize and honorary certificate.

Acceptance speech: The winner of the first prize delivers acceptance speech.

3) May 5th at 8: 30am-11:00am,15th and 25th.

Organize cleaning staff to clean classroom desks.

Before cleaning activities

Contact the school logistics department and send leaders to supervise the work. Divide teams, select team leaders, assign tasks, inform by Fetion that they are in place, and bring cleaning tools.

In the cleaning activities

At 8: 30 in the morning, the leaders gathered in Yunmeng Square to announce the start of the activity, and arranged the tasks and precautions of the group. The on-site leader who cleans the desk supervises the work.

After cleaning activities

The leader conducts inspection and evaluates the cleanest classroom. And organize students to visit the cleaned classroom desks.

Residual heat impression deepening period

1) voted as "excellent cleaning guardian" in Weibo.

2) Video showing the whole activity from the beginning to the end.

Program debugging time

June 1 to June 3 1

Activity background

June 5th is the International Environmental Protection Day, so we can take this opportunity to carry out post-publicity and deepen the popularization of environmental protection knowledge among students.

Activity purpose

Review and summarize the whole activity process, arouse students' impression of the activities carried out during the in-depth promotion, make the theme of "desk, culture, not desk culture" deeply rooted in people's hearts, and urge students to take action. Promote environmental protection knowledge to a wider area.

Get ready.

"Excellent Cleaner" Award

On-site layout of multimedia classrooms (specific materials are not developed in detail)

Making badges for voluntary counseling groups, etc.

Implementation of activities

1) June 1 to 7.

Vote for "Excellent Cleaner" at Weibo.

Posters of "Excellent Cleaners" to Promote and Vote

Managers update the voting situation in time and announce the results to the public.

"Excellent Cleaner" Award (to be determined)

2) 7 pm on June 8-9.

Play the video of the whole activity from beginning to end.

Technicians participate in video production.

Venue: Teaching Building 153 17

Organize reflection group (publicity group, projection control, field control)

Finally, the organizer will announce the results of the whole activity and encourage students to take care of their desks.

3) June 10 to June 30th (this activity can be continued all the time if possible).

Cooperate with the Youth League Committee to carry out the activity of "Love is Spring Dawn" and volunteer to teach in primary schools.

Organize a love teaching team, train regularly, and teach in primary schools near the school.

Teams can teach topics about environmental protection and encourage children to develop the habit of protecting the environment from an early age.

Media planning and costs

Strategic period

Use medium

Release notes

Release time

Release form

Transportation cost

Active preheating period

Campus radio station

Widely circulated, the effect is good.

March

Intermittent release

be free of charge

Campus television station

Teachers and students are exposed to more media, which is conducive to teachers and students' support for activities.

Follow up report

Intermittent release

be free of charge

Nanhu community

Students often contact the campus website, which is conducive to foreign exchange and update the activity process at any time.

Follow up report

Follow up news reports and make a news topic about desk culture.

be free of charge

Poster posting

The most direct way of communication can attract students' attention.

incessancy

Continue to put it in and change the content of the poster as the activity progresses.

be free of charge

Deep promotion period

Hunan Institute of Science and Technology.

Students are exposed to all kinds of media.

Follow up report

Regular submission

be free of charge

Tencent Weibo

to the winds

always

Leave it all day and follow up.

be free of charge

QQ group, space, email address

QQ is a daily communication tool for college students, with high participation and strong communication skills.

always

All-day delivery

be free of charge

School network

Have strong communication skills.

Follow up report

Play (articles, pictures) all day.

be free of charge

Fetion

You can notify individuals in time by SMS.

When an activity is performed

Fetion, the cleaner, spreads by mass media.

be free of charge

Residual heat deepening period

Yueyang TV station

Yueyang listens to a lot and spreads more widely.

When the teaching is going on

Regular submission

100 (TBD)

enclose herewith

Paper questionnaires, poster fees, printed materials, website layout, etc.

500 yuan

be equal to

600 yuan

Effect monitoring article

First, the significance of effect evaluation

Through the effect monitoring to control the development of activities, so as to better carry out a series of activities.

Second, the method of effect evaluation

1, planning before implementation

Conduct a questionnaire survey

Questionnaires are conducted among college students in order to grasp the first-hand information and understand the most real situation, so as to improve the details related to the planning case.

2. Planning and implementation.

Field activity method

Carry out a series of activities such as poster propaganda, speeches and discussions, and draw conclusions through on-site interactive analysis, so that "desk, culture, not desk culture" is deeply rooted in the hearts of the people.

Network communication method

Through the discussion in the network and the release of news, this paper analyzes students' attitude towards desk culture from the response, so as to guide them.

After the implementation of the plan

follow-up investigation/survey

Post articles and pictures of cleaning the classroom in Weibo, QQ space and email to see if the students have a deep understanding and action on the content and theme of this activity.

Effect evaluation and prediction

Through the promotion of the theme activity "Desktop is culture, not desk culture", let students understand the significance of caring for desks, establish the significance of caring for desks, and then promote campus environmental protection.

appendix

A questionnaire survey before the implementation of the plan

Questionnaire survey of college students' desk culture view

Dear students:

Hello! We are classmates majoring in advertising in Hunan Institute of Science and Technology Journalism Department. In order to further understand college students' views on desk culture, and then put forward suggestions to guide everyone not to scribble on desks, we designed and conducted this survey, and sincerely thank you for your cooperation and support. Please fill in according to the actual situation. We promise to keep your personal information confidential during the investigation. Thank you for your cooperation. I wish you good health and progress in your studies!

1, your gender is ()

A male and b female

2. Your score is ()

A freshman, b sophomore, c junior, d senior.

3. What do you think will affect your learning mood when you study in the classroom (multiple choices) ()

The rubbish in the table B scribbled on the table.

Classmate C is noisy in class. D other ()

Do you think the table is very important to us? ()

A is important, but B is generally not.

5. If you have a class in the classroom and find a lot of graffiti marks on the table, what will your reaction be ()

A it's no big deal. Wipe it off with paper and you just sit there.

B feel dirty, change the table.

C is a little unhappy and wants to find the culprit to scold.

D is not important.

6. If you see your classmates doodling on the desk, what will your reaction be ()

A is a little dissatisfied, but ignores too much.

B dissuade him, let him clean and educate him.

look but not see

7. What's your attitude towards desk culture?

Some words are still worth reading.

B Maybe it's because of the lack of paper, but we have to do calculations and so on. We should forgive this behavior.

C feels indecent. If you see it, it will affect the mood in class.

D doesn't care

8. What do you think should be done first to change this behavior of college students? ()

A publicize the knowledge of caring for desks, and students establish the consciousness of caring for desks.

School B issued a policy, and violators were fined 50 yuan.

Personal consciousness

Senior d and senior sister take the lead.

9. If there is a community organization to clean up the classroom where desks are scribbled, you will ()

Support and respond positively and join this team.

B supports this behavior, but does not act.

C was indifferent and completely ignored the matter.

Thank you again for your cooperation!

Two. Sponsorship scheme

In the pre-publicity and pre-promotion stage and in-depth promotion stage of this charity event, the organizers will try their best to promote the sponsor's brand.

approaches to cooperation

L Sponsors can get the following 13 publicity methods.

I. Naming right:

In the process of publicity and activities, charity activities are named in the name of first-class sponsors.

Second, the physical publicity:

1. Banner: During the activity (including the pre-publicity stage), we will apply to the school to hang a banner with the sponsor's name on the main campus road.

2. Prop arrangement: the sponsor's name is posted on the cuff of the volunteer cleaner.

3. Posters and inkjet printing: The name of the merchant will appear in the column of "Co-organizer" in posters and inkjet printing.

Third, print publicity.

1. leaflet

4. Sponsors can distribute their commercial publicity materials to the audience before the event and conduct online publicity.

1. Give a detailed introduction to the businesses in Weibo.

Verb (short for verb) Other:

1. Invite the main leaders of the named enterprises to attend the cleaning staff and make a speech.

2. Sponsors need to increase reasonable auxiliary publicity means.

Sponsors should provide relevant funds and prizes for this charity event.

See this planning budget for the specific budget and prize list.

The significance of sponsorship activities:

1, increase school-enterprise exchanges and cooperation, * * * learn together, * * * develop together, and achieve a win-win situation.

2. Expand the influence of sponsors in colleges and universities, and increase the market share of sponsors in colleges and universities through comprehensive publicity.

3. Establish corporate image by sponsoring related activities and improve the social benefits of the company.

We sincerely hope that we can take this activity as an opportunity to establish a longer-term cooperative relationship with your company and help your company realize the greatest benefits not only in school but also in society. We will provide greater support for your company in the future work.

We promise to spend every penny of your company where it should be spent, to maximize the benefits and never waste it.

I hope your company can seriously consider our suggestions and put forward valuable opinions. We are responsible for all the publicity activities of the school, and the company can send someone to supervise. I hope we can cooperate with your company to do this activity well. We look forward to your joining!