In order to actively respond to the call of the CPC Central Committee to solve the "three rural issues" and "build a new socialist countryside". Kunming Xinzhi Bookstore Co., Ltd. invested in the construction of Lijiang Xue Tao Development Co., Ltd. With the strong support of Lijiang Municipal Party Committee and Municipal Government, Lijiang Xue Tao Company has developed into a key leading enterprise in agricultural industrialization in Lijiang City. With the goal of making Lijiang Xue Tao the first fruit brand in the world, the company is committed to making Lijiang Xue Tao go to high-end markets at home and abroad and make contributions to the construction of a new socialist countryside in Lijiang.
The company implements the boutique strategy and relies on agricultural science and technology to improve the quality of snow peaches. In 2004, the company built a demonstration planting base of 1000 mu in Haibama Village, Lashi, Lijiang, and a seedling base of 300 mu in 2006. In the cultivation of snow peaches, we insist on popularizing bagging technology, dwarfing technology and reflective film technology, strictly follow the national standard of green food and do not use chemical fertilizer. Guaranteed the excellent quality of Lijiang Snow Peach. Tested by the Agricultural Products Quality Supervision, Inspection and Testing Center of the Ministry of Agriculture, it contains 15 amino acids out of 17 amino acids necessary for human body. Among the 39 indexes, 33 indexes are higher than the famous peach varieties in China. In 2007, the excellent quality of Lijiang Xuetao was highly praised by Diaoyutai State Guesthouse, Jingxi Hotel and representatives of the 17th National Congress.
The company promoted Lijiang Snow Peach from a high starting point, published advertisements of Snow Peach in airplane magazines of China International Airlines, China Eastern Airlines and China Southern Airlines, invited cultural celebrities such as Yu, liuyong, Zong Yongzhuoma to collect information at the base, and jointly held the "First Lijiang Snow Peach Festival in 2007" with Lijiang Municipal Party Committee and Municipal Government, invited hundreds of news media to publicize and report, and used multi-channel marketing methods to quickly hit the high-end market. Through advertising, marketing and promotion, as well as wonderful appearances at Kunming Agricultural Expo, Shanghai Fruit and Vegetable Expo and the Fourth International Agricultural Products Fair in Beijing, the sky-high Lijiang Snow Peach suddenly gained a great reputation and was exported to high-end markets in Shanghai, Beijing, Shenzhen and Kunming.
Lijiang Xue Tao is a late-maturing variety, the market is scarce, it can be stored and transported easily, and its sales can be globalized. Lijiang Xue Tao Development Co., Ltd. cooperated with Yulong County People's Government of Lijiang City in 2004 and signed an agreement to plant 50,000 mu of Lijiang Xue Tao. In March, 2006, we signed a project agreement with Lijiang Municipal People's Government to develop 200,000 mu of snow peaches in Lijiang. We are determined to turn this project into a large-scale, industrialized and internationally recognized well-known fruit brand, to become the main agricultural product in Lijiang, to increase the added value of land output, and to lead farmers to get rid of poverty and become rich as soon as possible. The investment plan of Lijiang Xue Tao Development Co., Ltd. is 654.38+0.2 billion yuan, and the total investment has reached 20 million yuan at present.
In September, 2006, at the "Lijiang Xue Tao Listing Press Conference" of Lijiang International Cultural Exchange Center, the Lijiang Declaration of "Striving for the Best Peach Brand in the World" shocked more than 20 media reporters from all over the country. Over the past year, "Lijiang Snow Peach" appeared in the "2006 First China International Fruit and Vegetable Industry Expo" and won "heavy" applause. Its unique quality, the title of "noble in peach" and noble price are popular all over the world. Lijiang Snow Peach has achieved its unique quality with its unique altitude and temperature difference between day and night in Lijiang, Yunnan. Green and sweet, Super Xuetao 150 yuan is really a "noble" among peaches.
On June 5438- 10, 2006, more than 400 kinds of fruits and vegetables from more than ten countries and regions attracted attention at the "feast" of Shanghai International Agricultural Exhibition Center, and many high-tech, pollution-free and organically cultivated fine fruits fell into the eye. Among them, Lijiang Snow Peach is the main one. This new variety can only grow in Lijiang's specific high altitude, large temperature difference, high purity climate and natural environment. Its growth period is more than 200 days, and the average fruit weight is more than 500 grams. Due to the limited production, snow peaches can be sold for 40 dollars/kg in the American market.
In 2007, Li Yong Xue Tao, cultivated by the company, passed the certification of National Green Food Center and became the high-grade fruit selected by Diaoyutai State Guesthouse and Jingxi Hotel, and was widely praised by the delegates attending the 17th National Congress of China * * * Production Party.
In 2008, Lijiang Xuetao cultivated by the company officially passed the organic product certification in China.
In 2009, Lijiang Xue Tao Development Co., Ltd. continued to increase its investment in the snow peach industry, and invested in the construction of a 2,000-mu snow peach planting, scientific research and sightseeing demonstration base in Baisha Township, Yulong County, Lijiang City. With the support of the Municipal Party Committee and the Municipal Government, the company signed an agreement with the Administration of the Great Hall of the People to hold a gift ceremony for the 60th anniversary of Li Yong Xue Tao's National Day. As a rare fruit, Li Yong Xue Tao entered the reception banquet for the 60th anniversary of the National Day, adding new meaning to the world's first fruit brand. In 20 10, 201,20 12 years, Xue Tao, Li Yong continued to present gifts to the National Day reception banquet, and Xue Tao, Li Yong entered the state banquet as a good wish of the people of all ethnic groups in Yunnan for the great motherland.
On 20 12, Li Yong Xue Tao entered the Cambodian royal family with good feelings. After receiving this special gift, King Norodom Sihamoni couldn't help but marvel at the size and delicacy of Xue Tao in Li Yong, and wrote back to Minister Qiao Gannalie on September 2 1, praising the freshness and delicacy of Xue Tao in Li Yong and expressing his gratitude. Li Yong Xue Tao not only enhanced the traditional friendship between China and Cambodia, but also marked another leap in Li Yong Xue Tao's strategy of "being the world's first fruit brand".
So far, the company has established a demonstration planting base of 1 10,000 mu and a production base of 300 mu of high-quality seedlings, and signed cooperation agreements with more than 300 farmers, with a planting area of more than 3,000 mu, which has driven more than 300 farmers to develop the snow peach industry. The experimental demonstration planting of snow peach radiated to four counties in the whole city 1 district, and the planting area increased to 8033 mu. Objective In Lashi Township, Yulong County alone, the planting area of snow peaches in Lijiang reached 3038 mu, and nearly 30% farmers in the township increased their income by planting snow peaches.
Lijiang Xue Tao Company takes the standardization, industrialization and internationalization of Lijiang Xue Tao as its overall development goal. The specific development goals are: farmers benefit, enterprises benefit, ecological improvement, interactive development of industry, culture and tourism, and striving for "the first fruit brand in the world".
Lijiang Snow Peach has just matured before and after the National Day and Mid-Autumn Festival every year. The fruit is huge, delicious and bright in color. This uniqueness and uniqueness determine the broad prospects of this variety in the market. Lijiang Xuetao Development Co., Ltd. will make good use of this feature and graft the gift culture and peach culture in China traditional culture into the high-end marketing of Lijiang Xuetao. Lijiang Xuetao Development Co., Ltd. is confident that Lijiang Xuetao industry will become an industry that will drive local people to increase their income and get rich.