First, market participants have weak marketing awareness and single marketing means;
Second, the return rate of supplementary books is rising;
Third, marketing channels need to be optimized;
Fourthly, the marketing of supplementary books has a strong color of administrative intervention.
Due to the lack of macro-strategic guidance, targeted marketing tactics and diversified marketing means, the marketing effect of teaching AIDS is often half the effort. Based on the marketing and market situation of supplementary books in primary and secondary schools in China, this paper analyzes and studies the effective means suitable for the sales of supplementary books in primary and secondary schools in China, combining the regularity and market characteristics of the sales of supplementary books in primary and secondary schools. To provide reference or choice for publishing and distributing units of supplementary books in primary and secondary schools, actively advocate the introduction of advanced theories and methods of modern marketing management into the management of publishing and distributing units of supplementary books in primary and secondary schools, analyze how to break through the marketing bottleneck of supplementary books in primary and secondary schools under the existing market mechanism and put forward countermeasures.